Brand Communications Lead

Livechat; Wrocław; On-site; PLN 60,000 - 90,000; Full time

Benefits offered by this job

Multisport card

Private health care

Home office equipment budget

Unlimited paid days off

Job summary

LiveChat in Wrocław is looking for a Brand Voice Specialist to shape the company's narrative and ensure all external and internal communications align with brand principles. This role requires a native US English speaker with a robust content writing background and proven leadership capabilities.

You’ll be responsible for developing communication frameworks and reviewing high-impact materials, fostering brand clarity across teams. With a hybrid work model and emphasis on outcomes, LiveChat offers a culture where employees can thrive.

Qualifications

• Strong background in brand, communications, editorial, or narrative work.
• Ability to operate across various contexts and priorities.
• Experience leading brand-related content.

Responsibilities

• Own and develop the company’s brand voice and verbal guidelines.
• Create tools to operationalize brand principles effectively.
• Review and enhance high-impact communication materials.

Skills

Content writing

Strong editorial judgment

Cross-functional collaboration

Detail-oriented

Job description

LiveChat is just the start. Unlock the full AI-powered support suite with Text platform. Try Text

Careers

About the role

This role owns and scales the brand’s verbal identity across the organization.

It is responsible for ensuring that all communication, internal and external, is clear, consistent, and aligned with brand principles. The role serves as the steward of the brand voice and works across teams to align communication with brand guidelines and raise its quality at scale.

The focus is not on producing all content directly, but on setting standards, providing direction, reviewing critical work, and enabling others to communicate effectively within the brand system. This includes product and go-to-market efforts, recruiting, investor communications, and merchandise.

The role requires a native US English speaker with strong editorial judgment, comfort working with complex topics, and the ability to lead through influence.

Why this role matters

At Text, brand is not an accessory to growth. We see it as a powerful driver of expansion and market leadership, and as the way we earn trust and set direction. Our brand strategy and guidelines were built in partnership with one of the leading branding agencies in the United States, and you will build on this foundation. In this role, you will lead language and narrative at scale, shaping brand implementation across the organization, contributing to go-to-market strategy, and transforming how people understand modern customer service.

What you’ll do

• Own the company’s brand voice, tone, and verbal guidelines. Develop communication frameworks for brand-critical and customer-facing content, including: marketing and GTM materials, product copy, corporate and investor communications, HR, recruiting, and employer-brand content.

• Create processes and tools that operationalize the brand at scale, enabling teams to apply brand principles consistently and efficiently.

• Review and provide feedback on high-impact communication assets across the organization, and personally craft or refine the most critical pieces when needed.

  • Improve clarity and quality of content
  • Ensure consistency across teams and channels
  • Help others do their best work within brand guidelines

• Act as a single point of accountability for brand language and narrative.

• Identify gaps or risks in how the brand is expressed and proactively address them.

Who you are

• You have a strong content writing background, with experience leading brand, communications, editorial, or narrative work.
• Highly independent and comfortable taking full ownership of a broad, cross-functional area.
• Able to operate across many contexts and priorities without losing clarity or quality.
• Confident leading through influence, judgment, and collaboration.
• Detail-oriented, with a strong sense of what “good” looks like, and how to get there at scale.

Team & context

The role sits within the Brand Team, responsible for creating and implementing the brand strategy and ensuring consistent implementation across the organization. The team acts as both strategic owner and quality gatekeeper, with a strong focus on go-to-market work.

How We Work

We’re a hybrid team – remote when it makes sense, onsite when it matters most.

Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.

Our office is open year-round – drop by anytime.

Contract: B2B (self-employed). You’ll need a registered business in selected EU or USA — either already set up or possible to register in your country. Please apply only if this works for you.

Benefits

We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.

What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.

With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.

And here’s the icing on the cake: you’ll have the opportunity to work with the makers behind allText products.