Brand Art Director

CD PROJEKT RED Group; Warszawa; Hybrid; PLN 372,000 - 511,000; Full time

Benefits offered by this job

Relocation package

Relocation assistance

Polish lessons

Private medical healthcare

Life insurance

Job summary

CD PROJEKT RED is seeking a Brand Art Director to define and evolve The Witcher marketing art direction across branding, campaigns, and communications. You will ensure visual consistency and artistic quality, collaborating with Marketing, Game Development, Franchise, Product Development, and external partners to uphold the Witcher’s visual identity.

The role requires leading art teams, developing brand guidelines, and driving best practices while aligning with the game vision.

Qualifications

• Minimum 10 years of professional experience in art direction, brand design, marketing, visual communication, or a related creative discipline within the gaming industry.
• A portfolio showcasing logos, key visuals, brand style guides, or other marketing art assets created for multiple AAA titles.
• Demonstrated experience leading art or design teams within the gaming industry.
• Strong expertise in art direction, branding, visual communication, and design principles.
• Experience developing and maintaining brand identity systems, visual guidelines, and creative frameworks.

Responsibilities

• Create the overarching visual vision and strategy for The Witcher marketing, branding, and communication initiatives, ensuring alignment with the game vision and CD PROJEKT RED's strategic direction.
• Work closely with cross-functional teams to define and evolve the art direction for marketing campaigns and brand initiatives.
• Develop, maintain, and improve visual standards, brand guidelines, style guides, and creative frameworks across Integrated Marketing Communications.
• Ensure the visual consistency, artistic quality, and creative excellence of marketing assets across channels.
• Oversee the quality and consistency of creative assets produced by internal teams, agencies, and external partners.
• Partner with Game Development teams to ensure marketing assets reflect each game's creative vision.
• Review and approve key creative assets before publication or external delivery, providing actionable feedback.
• Provide guidance in art direction, visual design, and brand expression to stakeholders.
• Drive continuous improvement by defining creative best practices and standards.
• Lead the Brand Art discipline by overseeing headcount, budget, resource planning.

Skills

Brand art direction

Portfolio

Art direction

Brand identity systems

Adobe Creative Suite

Education

Experience in gaming industry leadership

Tools

Adobe Creative Suite

Job description

To create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. Want to dive deeper into our company’s culture? Explore our social media and check out our YouTube channel and Beyond the Game Blog where we share behind-the-scenes insights and stories direct from our team members!

Job Description

We're looking for a Brand Art Director to define and evolve the art direction for The Witcher marketing, branding, and communication initiatives.

In this role, you'll be responsible for ensuring the visual consistency, creative excellence, and artistic quality of assets developed across Integrated Marketing Communications. Working closely with Marketing, Game Development, Franchise, Product Development teams, agencies, and other external partners, you'll establish and evolve creative standards, support the execution of brand strategies, and act as the key guardian of The Witcher's visual identity across all marketing touchpoints.

Daily Responsibilities

• Create the overarching visual vision and strategy for The Witchermarketing, branding, and communication initiatives, ensuring alignment with the game vision and CD PROJEKT RED's strategic direction.
• Work closely with the Brand Creative Director, Game Development teams, Marketing, Integrated Marketing Communications, Franchise, and other cross-functional teams to define and evolve the art direction for marketing campaigns and brand initiatives.
• Develop, maintain, and continuously improve visual standards, brand guidelines, style guides, creative frameworks, and ways of working across Integrated Marketing Communications.
• Ensure the visual consistency, artistic quality, and creative excellence of marketing, branding, and communication assets across all channels.
• Oversee the quality and consistency of creative assets produced by internal teams, agencies, and external partners.
• Partner with Game Development teams to ensure marketing assets accurately reflect each game's creative vision.
• Review and approve key creative assets before publication or external delivery, providing clear and actionable creative feedback.
• Provide guidance in art direction, visual design, and brand expression to internal stakeholders and external partners.
• Drive continuous improvement by defining creative best practices, standards, and recommendations across the organization.
• Lead the Brand Art discipline by overseeing headcount, budget, resource planning, and the overall effectiveness and optimization of the function.

Qualifications

• Minimum 10 years of professional experience in art direction, brand design, marketing, visual communication, or a related creative discipline within the gaming industry.
• A portfolio showcasing logos, key visuals, brand style guides, or other marketing art assets created for multiple AAA titles.
• Demonstrated experience leading art or design teams within the gaming industry.
• Strong expertise in art direction, branding, visual communication, and design principles.
• Advanced knowledge of Adobe Creative Suite and other industry-standard creative tools.
• Experience developing and maintaining brand identity systems, visual guidelines, and creative frameworks.
• Strong understanding of marketing, creative production, digital content development processes, and game development asset pipelines.
• Extensive experience collaborating with Game Development teams to achieve a unified artistic vision.
• Deep knowledge of and passion for The Witcher games and universe.
• Excellent stakeholder management, collaboration, communication, and influencing skills.
• Strong presentation and storytelling abilities, with confidence presenting creative concepts and design rationale to stakeholders at different organizational levels.
• Exceptional organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Fluent English, both written and spoken.

Candidates should include a portfolio in their application. Applications without a portfolio will not be considered.

Additional Information

Working mode

• In-office in a hybrid or full-time capacity in Warsaw, Poland.Relocation is required.

Relocation Support

• Relocation package — flight ticket, company apartment for your first month, relocating your pet and family, shipping your belongings. It’s all covered.
• Relocation assistance — processing your legalization operations for you and tax settlements — all you need to feel right at home is taken care of.
• Polish lessons for foreign employees — and for your spouse or partner, too.
• Private medical healthcare — a selection of medical plans with dental care and unlimited rehabilitation to choose from, which are also accessible for your partner and relatives.
• Life insurance — comprehensive pension and insurance plans to protect you and your loved ones.
• Annual screenings for cancer prevention covered by the company.
• Psychological and psychiatrist care — free mental health support and various well-being initiatives.
• Sports card — gain access to a wide number of sporting and fitness facilities across the city.
• Menstrual leave — employees who menstruate can take one extra day off when experiencing period pain.
• RED Parents Network — support for working parents, including childcare benefits, and family-friendly events.
• RED Summer Camp for Kids — a fun summer program for children aged 5–12, majoritively paid by the company.
• Polish lessons for foreign employees — and for your spouse or partner, too.
• Paid Leave — from 20 to 26 days of holiday per year, and paid sick leave.
• A welcome pack filled with goodies — to help you feel right at home once you join the team.
• Trainings, lectures, and courses — workshops and trainings for each employee, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn!
• REDs have access to the cafeteria platform through which they can receive subscription benefits, additional medical packages or vouchers and codes to shops, cinemas, and public transport reimbursement.
• Gifts for newborn rebels and regular chances to nab some cool swag!

Social Activities & Life in the Office

• Dog-friendly office — dog owner? Bring your pooch with you and look after them while working! There’s always a furry friend or two to meet at the studio.
• Social events — we host regular gatherings at the studio where we can all unwind, play games, and just have some fun together.
• Healthy selections — canteens.
• Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world.
• A designated space for your bicycle, as well as bicycle repair equipment and showers available whenever you need them.
• An onsite, well-equipped gym with a climbing wall, daily Gym Assistant support, and yoga and boxing classes.
• No dress-code — we like to keep it casual.

Estimated pay rangefor this position:33 300 – 45 760PLN gross monthly. Final offers are dependent on job-related factors like experience and qualifications. This role may be eligible for a long term incentive program (option to purchase CDPR stock after the vesting period). Final offers are dependent on job-related factors like experience and qualifications.

If you've observed any irregularities (i.e. legal or ethical violations) in our recruitment process, please click here to report them anonymously.

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