B2C Communications Manager

Booksy; Remote; PLN 120,000 - 180,000; Full time

Job summary

A global beauty and physiotherapy startup is looking for a Communications Manager to define and execute communication strategies that strengthen the brand in Poland. The ideal candidate will have strong skills in strategic communication, a proven track record of managing multiple projects, and experience collaborating with marketing teams. This role is remote-first, with benefits including private medical care and a multisport card. Salary is up to 12,000 PLN gross monthly, based on experience.

Benefits

Private medical care

Multisport card

Free online consultations with Psychologist

English online language training

Employee wellbeing platform access

Veterinary care packages

Additional life insurance

Qualifications

• Design and execute comprehensive communication strategies tailored to B2C audiences.
• Translate brand values into impactful messaging for global and local markets.
• Manage multiple communication projects under tight deadlines.

Responsibilities

• Shape the B2C narrative and amplify the brand in the Polish market.
• Lead execution of communication strategies supporting company goals.
• Monitor and analyze campaign effectiveness, making data-driven recommendations.

Skills

Strategic Communication

Event communication

Project management

Collaboration with sales/marketing

Presentation skills

Native Polish and English proficiency

Tools

Google Slides

Job description

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we’re in the business of helping people thrive and feel fantastic.

Working in a rapidly growing, ever-changing scale‑up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

The people you’ll like to work with and things you'll enjoy impacting:

Your career at Booksy as Communications Manager (m/f/d) will give you the opportunity to shape the B2C narrative and amplify our brand in the Polish market. You will lead the development and execution of communication strategies that directly support our company goals and sales initiatives. You'll play a crucial role in maintaining brand consistency across all external and internal communications, helping to build our reputation as a market leader in the beauty and physiotherapy industries.

Working closely with B2C Campaign Manager PL, you'll collaborate with marketing and sales teams to align messaging with campaigns and brand positioning. You'll also support crisis communication efforts, acting as a key advisor during sensitive situations. You’ll be excited by the prospect of monitoring and analyzing the effectiveness of your campaigns to make data‑driven recommendations that will continuously improve our communication efforts.

Essentially, to ensure you succeed in this role you’re going to need…

• Strategic Communication ability to design and execute comprehensive communication strategies tailored to B2C audiences.
• Proven ability to translate brand values into impactful messaging for both global and local markets.
• Demonstrable, repeated experience and success in managing multiple communication projects simultaneously under tight deadlines.
• A track record of collaborating closely with sales and marketing teams to ensure communication supports lead generation and brand positioning.
• Proven, hands‑on experience in managing end‑to‑end PR activities.
• Experience in event communication, including messaging for B2C events, conferences, and webinars.
• Ability to create compelling presentations using tools like Google Slides.
• A native command of the Polish language and professional proficiency in English.
• Experience working in tech companies will be an advantage.

For this role, we offer a salary of up to 12,000 PLN gross monthly, depending on the level of experience and skills you bring to the team.

Some of benefits we offer are:

• We're proudly distributed across the globe, with each market being remote‑first. This position is remote with occasional visits in the office.
• Private medical care from Allianz health (diverse package options to select from)
• Multisport card (diverse package options to select from)
• Free online consultations with Psychologist Booksy
• Access to English online language training (Speexx)
• Access to employee wellbeing platform Worksmile
• Veterinary care - Pethelp (diverse packages, voluntary and unsubsidized)
• Additional life insurance from Uniqa (voluntary and unsubsidized)

How AI helps us find great people

Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way.

If you have questions, just drop us a note - we’re happy to explain more.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [e-mail], so we can best support you.

Kindly submit your application and CV in English to ensure it is successfully reviewed.