AI-Driven Content & Analytics Consultant

Genpact; Kraków; On-site; PLN 65,000 - 105,000; Full time

Job summary

Genpact is seeking a content analytics professional to analyze engagement trends, develop content strategies, and optimize content for search engines. You will collaborate with designers, marketers, and content creators to maintain brand consistency and track KPIs for ongoing initiatives.

The role emphasizes data-driven decision making, rapid iteration, and delivering measurable improvements in brand presence and traffic across digital channels.

Qualifications

• Required Skills listed in the job posting.
• Certifications listed in the job posting.

Responsibilities

• Analyze content trends and user engagement metrics
• Develop content strategies to drive traffic and enhance brand presence
• Optimize content for search engines (SEO) to improve visibility
• Collaborate with content creators, designers, and marketers to ensure brand consistency
• Monitor and report on KPIs for content initiatives

Skills

Ab Initio

Agile Methodology

Alteryx

Collaboration Tools

Data Integration

Data Modeling

Demand Forecasting

Design Thinking

High Volume Replication

Inclusion

Informatica PowerCenter

Matillion ETL

Microsoft Excel

Microsoft Power BI

Microsoft Visual Basic for Apps

Oracle Data Integrator

Personal Effectiveness

Python

SAP BO Data Services

SnapLogic

Statistics

Tableau

Talend

VBA Macros

Education

CCP – Certified Credit Professional - Credit Institute of CanadaCredit Institute of Canada

Certified Anti-Money Laundering Specialist (CAMS) - Professional School of Indian Banking (PSIB)Professional School of Indian Banking (PSIB)

Certified Information Privacy Professional

U.S. private-sector (CIPP/US) - International Association of Administrative Professionals (IAAP)International Association of Administrative Professionals (IAAP)

Certified Information Systems Security Professional (CISSP) - Workforce Academy OnlineWorkforce Academy Online

Certified Risk Professional (CRP) - UdemyUdemy

Job description

Genpact is seeking a content analytics professional to analyze engagement trends, develop content strategies, and optimize content for search engines. You will collaborate with designers, marketers, and content creators to maintain brand consistency and track KPIs for ongoing initiatives.

The role emphasizes data-driven decision making, rapid iteration, and delivering measurable improvements in brand presence and traffic across digital channels.