Acquisition Team Lead

Zabota; Remote; PLN 220,000 - 294,000; Full time

Job summary

A boutique growth agency is seeking an experienced Digital Marketing Manager to drive paid campaigns, primarily on Meta. You will define media strategies, optimize performance, and collaborate with a high-performing team. The ideal candidate has 3-5 years of experience in managing campaigns for DTC brands and is comfortable making data-driven decisions. This role offers the opportunity to work remotely and lead impactful marketing efforts across various platforms.

Qualifications

• 3-5+ years of experience running Meta campaigns for DTC brands.
• Deep knowledge of paid growth metrics and KPIs.
• Experience writing creative briefs and running structured creative testing.

Responsibilities

• Plan, launch, manage, and scale paid campaigns.
• Define media strategy, structure accounts, and run optimizations.
• Track metrics like ROAS and contribution margin.

Skills

Meta campaign management

Analytical mindset

Paid growth metrics knowledge

Creative brief writing

Data-led decision making

Job description

Overview

Location: Remote | Type: Contractor / Full-Time

About Our Client

Our client is a boutique growth agency that has driven over $1B in online revenue across CPG, wellness, beverage, and regulated industries. Known for their performance-first approach, theyve helped scale both disruptive startups and household names delivering measurable impact through sharp strategy, agile execution, and close platform partnerships (Meta, TikTok Shop, etc.).

Their team thrives at the intersection of strategy and hands-on execution. If you're someone who wants to lead with data, move fast, and shape high-performing campaigns that make a real difference this is the place for you.

Responsibilities

• Plan, launch, manage, and scale paid campaigns (primarily Meta; optionally Google, TikTok, etc.) across multiple DTC client accounts.
• Define media strategy, structure accounts, and run ongoing tests and optimizations.
• Creative Direction & Testing:
  • Write briefs and shot lists for creators/editors based on testing frameworks and customer psychology.
  • Analyze ad performance to identify trends and inform next iterations.
• Funnel & Offer Strategy Collaboration:
  • Collaborate on post-click strategy: landing pages, LTV loops, upsells, customer journeys.
  • Offer strategic guidance to the web team and founder to improve funnel efficiency.
• Performance Reporting & Insights:
  • Track metrics like ROAS, contribution margin, CAC, and sales lift.
  • Use insights to drive scaling decisions and creative/offer optimizations.

Qualifications

• 3-5+ years of experience running Meta campaigns for DTC brands (CPG/bev/supplements preferred)
• Deep knowledge of paid growth metrics and KPIs
• Analytical mindset with ability to build testing plans and make data-led decisions
• Experienced scaling brands from 0 to $100k+/mo in spend
• Experience writing creative briefs and running structured creative testing
• Comfortable working autonomously in a fast-paced, execution-focused environment
• Bonus: experience across TikTok Ads, Google Ads, or creator-led content

Team

• Youll collaborate with a small, high-performing team:
• Founder (strategy)
• Youll also direct freelance creators with no timeline or micromanagement responsibility.