Senior O+O Activation Manager

L'oreal Usa; Województwo mazowieckie; On-site; PLN 253,000 - 338,000; Full time

Job summary

A leading cosmetics company is seeking a Senior Online & Offline Activation Manager in Poland. In this role, you will drive dermocosmetics category growth through innovative omnichannel strategies, collaborating with key drugstore partners. Responsibilities include developing promotional plans, overseeing Retail Media campaigns, and analyzing performance metrics. The ideal candidate has experience in activation management within the beauty or FMCG sectors, along with excellent communication skills. Proficiency in English and Polish is required.

Qualifications

• Proven experience as an Activation Manager or similar role within beauty or FMCG.
• Deep understanding of the retail landscape and online shopper behavior.
• Strong expertise in Retail Media planning and execution.

Responsibilities

• Develop and execute omnichannel activation strategies for LDB brands.
• Monitor and analyze activation effectiveness, providing performance reports.
• Collaborate with retail partners to enhance the dermocosmetics category experience.

Skills

Activation Management

Retail Media Planning

Relationship Building

Analytical Skills

Campaign Optimization

Education

University degree in Marketing, Business Administration, or related field

Job description

At L’Oréal Dermatological Beauty, our mission is to offer life-changing and sustainable dermatological solutions to all.

The Dermatological Beauty Division is the world leader in dermocosmetics, with international skincare brands recommended by health care professionals and distributed in healthcare outlets worldwide, including, pharmacies, drugstores, medi-spa and e-retailers.

MY MISSION

As the Senior Online & Offline Activation Manager for Drugstores, you will be a key driver of our dermocosmetics category growth within the dynamic retail landscape. You will be responsible for developing and executing innovative omnichannel activation strategies for L’Oréal’s Dermatological Beauty (LDB) brands with key drugstore partners. Your focus will be on building strong partnerships with these retailers, maximizing brand visibility, driving sales, and elevating the consumer experience within the dermocosmetics category.

MY KEY RESPONSIBILITES

• Activation Planning & Execution: Develop and implement comprehensive activation plans, including trade plans, promotional calendars, sampling strategies, gift-with-purchase (GWP) programs, events, dermoconsultations, product launches, and other initiatives tailored to each O+O (Online and Offline) partner.
• Retail Media Management: Strategically plan and execute Retail Media campaigns (both on-site and off-site) to maximize brand visibility, drive traffic, and optimize conversion rates within designated budgets.
• Joint Business Planning (JBP): Collaborate closely with key online retail partners to develop joint business plans and aligned event calendars, leveraging key selling moments, the retailer's trade plan, and L’Oréal’s Dermatological Beauty (LDB) National Ambition Plan (NAP) and Channel Action Plan (CAP) for the Dermocosmetics Division.
• Owned Media & 360° Campaigns: Leverage partner-owned media channels for enhanced brand presence. Develop and implement joint 360° marketing campaigns with o+o retailers, encompassing media activations, traffic generation initiatives, influencer collaborations, events, and other relevant activities.
• Category Development:Partner with o+o retailers to co-create and enhance the dermocosmetics category experience, integrating opportunities for professional advice (dermoconsultations) and e-consultations.
• Merchandising & E-Merchandising: Collaborate with internal teams to optimize merchandising, e-merchandising, and develop engaging content strategies to enhance the shopper journey and drive conversion.
• Performance Measurement:Monitor and analyze the effectiveness of all activation initiatives, providing regular performance reports and insights to optimize future strategies.
• Collaboration:Actively participate in LDB meetings, fostering collaboration between Sales, Marketing, Business Development, and business planning to ensure alignment between brand priorities and marketing/sales support. Communicate clearly with all stakeholders to achieve business objectives.
• Projects:Manage retail projects related to both offline and online channels.

MY MAIN KPIS

• Sell-out: Achieving or exceeding sales targets for LDB brands.
• Market Share Growth: Increasing market share for LDB brands within the dermocosmetics category on each platform.
• Retail Media ROI: Maximizing return on investment for all Retail Media campaigns.
• Conversion Rate:Optimizing the conversion rate from product views to purchases.
• Average Order Value (AOV): Increasing the average order value for LDB products.
• Brand Visibility: Improving brand visibility and share of voice within the online retail environment.
• Customer Acquisition Cost (CAC):Minimizing customer acquisition cost through efficient marketing strategies.
• Customer Lifetime Value (CLTV):Increasing customer lifetime value through engagement and retention initiatives.
• Content Engagement: Driving engagement with brand content, including views, likes, shares, and comments.

JOB REQUIREMENTS

• Proven experience as an Activation Manager, Trade Marketing Manager, Shopper Marketing Manager, or a similar role within the beauty, personal care, or FMCG industry, with a strong focus on Drugstores.
• Deep understanding of the retail landscape, including online shopper behavior and digital marketing trends.
• Strong expertise inRetail Media planning and execution, including campaign optimization and performance analysis.
• Experience in developing and implementing Joint Business Plans (JBP) with major online retailers.
• Excellent communication, negotiation, and relationship-building skills to effectively collaborate with internal and external stakeholders.
• Strong analytical and problem-solving skills with the ability to interpret data and derive actionable insights.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• University degree in Marketing, Business Administration, or a related field.
• Fluent in English and Polish.

RODO/GDPR

The controllerof personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the DataProtection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [e-mail] .

The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labor law, for the purposes of the future recruitment processes will be carried out on the basis of the given consent in accordance with Article 6(1)(a) of the GDPR.

Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.

Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.

You have the right to access their data, rectify, delete, object, limit processing, and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.

You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.

The provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provide personal data will result in the inability to participate in the recruitment process.

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