WhiteHat SEO Backlink Strategist

GenZ Talent; Lahore; On-site; USD 30,000 - 50,000; Full time

Job summary

A digital marketing firm in Lahore is seeking a highly skilled SEO Backlink Strategist to develop and manage an effective backlink strategy. The ideal candidate will have 3-5 years of SEO experience and a proven record of successful campaigns covering both white and grey hat techniques. Strong knowledge of SEO tools and analytical skills are essential for driving organic traffic and improving search engine rankings. This role is full-time and onsite, located in Johar Town, Lahore.

Qualifications

• Minimum of 3-5 years of dedicated experience in SEO, focusing on backlink strategy.
• Proven portfolio showcasing successful backlink campaigns from the past year.
• Advanced proficiency with SEO tools and strong analytical skills.

Responsibilities

• Design and execute a holistic backlink acquisition strategy.
• Monitor and analyze backlink profiles using SEO tools.
• Manage and optimize a diverse backlink portfolio.

Skills

Backlink strategy

SEO tools (Ahrefs, SEMrush)

Content marketing

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Ahrefs

SEMrush

Google Analytics

Job description

Job Title: White/Grey Hat SEO Backlink Strategist

Company: Dubai Based Home & Decor Furnishing Business

Job Location: Johar Town, Lahore

Job Type: Full-Time Onsite

We are dedicated to significantly expanding our digital presence and enhancing our online visibility through strategic and effective SEO practices.

Job Summary: We are seeking a highly skilled and adaptable SEO Backlink Strategist to develop, implement, and manage a comprehensive backlink strategy. The ideal candidate will possess a deep understanding of both white hat and calculated grey hat link-building techniques, demonstrating the ability to leverage a diverse range of tactics to drive organic traffic and improve search engine rankings. A proven track record with demonstrable results from the past year, showcasing successful campaigns across the spectrum of link-building approaches, is essential.

Key Responsibilities:

• Design and execute a holistic backlink acquisition strategy, integrating both ethical (white hat) and strategic, risk-managed (grey hat) methodologies.
• Identify and secure high-quality, relevant link-building opportunities through diverse channels, including outreach, content marketing, broken link building, resource page creation, guest posting, and strategic PBN utilization where appropriate.
• Conduct in-depth competitor backlink analysis to uncover innovative and effective link-building tactics.
• Monitor and analyze backlink profiles rigorously using industry-leading tools (e.g., Ahrefs, SEMrush, Moz, Majestic, Screaming Frog, Google Search Console).
• Collaborate closely with content and marketing teams to create compelling, linkable assets and ensure content supports link-building goals.
• Continuously monitor search engine algorithm updates and adapt strategies to maintain effectiveness, mitigate risks, and capitalize on new opportunities.
• Manage and optimize a diverse backlink portfolio, ensuring its resilience and long-term impact.
• Provide detailed, data-driven reports on backlink performance, organic traffic growth, keyword rankings, and overall ROI.
• Stay abreast of the latest SEO trends, tools, and best practices across the white and grey hat spectrum.
  
  
  

Qualifications:

• Minimum of 3-5 years of dedicated experience in SEO, with a strong emphasis on backlink strategy and implementation.
• A comprehensive portfolio or detailed case studies showcasing successful backlink campaigns (both white and grey hat) and their measurable impact on rankings and organic traffic within the past year is mandatory.
• Expertise in a wide array of link-building techniques, including white hat (outreach, content marketing, broken link building) and grey hat (e.g., PBNs, strategic guest posting, content syndication), with a clear understanding of the risks and benefits associated with each.
• Advanced proficiency with SEO tools such as Ahrefs, SEMrush, Moz, Majestic, Screaming Frog, Google Analytics, and Google Search Console.
• Strong analytical skills with the ability to interpret complex data, identify trends, and make informed, data-driven decisions.
• Excellent communication, negotiation, and interpersonal skills for effective outreach and team collaboration.
• Proactive problem-solver with a high degree of adaptability to the dynamic SEO landscape.
• Ability to work independently, manage multiple projects simultaneously, and prioritize effectively.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.