View details for Growth Marketer (Intern & Associate)

RipeSeed; Lahore; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

RipeSeed is seeking a growth marketing content creator to develop and publish hooks and long-form brand stories for niche B2B and consumer digital products. You will use AI tools to accelerate video, audio, images, and text production, starting with organic content and moving into paid ads.

You’ll craft conversion-focused growth content, plus high-quality brand narratives that reflect RipeSeed’s voice. Expect experimentation, rapid learning, and close collaboration with product and marketing

Qualifications

• AI-first mindset with ability to use AI tools for video, audio, images and text.
• Willing to experiment with new tools and drop old ones when better options exist.
• Ability to judge quality and know when to prioritize quality over reach.
• Ability to switch between punchy, conversion-focused content and a brand-focused voice.
• Portfolio with real results, including views or conversions, including AI-made work.
• Strong short-form copywriting and hook rationale.
• Daily use of TikTok, Reels, and Shorts with current format awareness.
• Comfort with numbers and spreadsheets; focus on results over aesthetics.
• Excellent written English and ability to work independently to deadlines.

Responsibilities

• Script, create and publish short-form posts for Instagram Reels, TikTok, YouTube Shorts and X.
• Write and test multiple hooks categorized by type (pain point, before/after, myth-buster, POV, demo).
• Develop UGC-style scripts such as customer testimonials and product demos.
• Run A/B tests on hooks, captions and CTAs; maintain a log of winners.
• Track conversions with UTM links, bio data and install/signup metrics; report weekly.
• Mine reviews, Reddit and competitor ads for real customer language.

Skills

AI-first mindset

Willingness to try new tools

Taste and judgment

Voice and tone range

Proven results in content

Short-form copywriting

TikTok/Reels/Shorts familiarity

Numerical mindset

Clear written English

Tools

CapCut

Premiere

GA4

UTMs

App Store analytics

Job description

This is a growth marketing role. You'll write content for niche B2B markets and for consumer digital products, plus quality-first brand content for RipeSeed. You'll work in two modes, and strong candidates can switch between them:

• Content that converts. Write hooks that stop the scroll and get people to act. Success means signups, installs and booked demos, not likes. 5,000 views and 40 installs beats 500,000 views and none.
• Quality-first brand content. Create polished, personalized pieces that show how RipeSeed thinks and builds. Here quality, credibility and the right audience matter more than reach.

You'll use AI tools hands-on for video, audio, images and text. You'll start with organic content, then move into paid ads.

What you'll do

Growth content for niche markets and digital products

• Script, create and publish short-form posts (Instagram Reels, TikTok, YouTube Shorts, X), using AI tools wherever they make you faster or better.
• Write and test a large number of hooks, organized by type (pain point, before/after, myth-buster, POV, demo).
• Write UGC-style scripts, such as customer testimonials and product demos.
• Run A/B tests on hooks, captions and calls to action, and keep a shared log of what wins.
• Track conversions with UTM links, link-in-bio data and install and signup numbers, and report weekly.
• Mine reviews, Reddit and competitor ads for the words customers actually use.

RipeSeed brand content

• Plan and produce tailored, personalized content for RipeSeed's own page: founder perspectives, case studies, behind-the-build stories and client work.
• Turn what the team is building and shipping into thoughtful, credible stories.
• Hold every brand piece to a high quality bar, and adapt voice and tone to fit the RipeSeed brand.

Moving to paid ads

Once organic posts have shown which hooks win, you'll turn them into paid ads on Meta (Facebook and Instagram) and TikTok. You'll build ad creatives, structure tests, read cost per install, cost per lead and return on ad spend, and refresh creatives when performance drops.

Must-haves

• AI-first mindset. You pick up new AI tools fast and use them to make video, images, voiceover, music and copy (for example generative video, AI avatars and voice cloning, image generation, and LLMs for scripting). We care about what you can produce, not which software you've used.
• Willing to try and switch. You keep experimenting with new tools and drop old ones as soon as something better ships.
• Taste and judgment. You can tell a polished, credible piece from a generic one, and you know when quality matters more than reach.
• Range in voice and tone. You can switch between punchy, conversion-focused content and a considered, personalized brand voice.
• A portfolio with real results: views at minimum, ideally conversions. AI-made work counts.
• Sharp short-form copywriting. You know why a hook works.
• A daily user of TikTok, Reels and Shorts who keeps up with current formats.
• Comfortable with numbers and spreadsheets. You care more about results than how a post looks.
• Clear written English and able to work on your own to deadlines.

Nice-to-haves

• Traditional editing (CapCut, Premiere) is a plus but not required.
• Experience with Meta Ads Manager or TikTok Ads.
• Marketing for SaaS, mobile apps or home services.
• GA4, UTMs, App Store analytics.
• Comfortable on camera or with voiceover (real or AI).