User Acquisition Manager - Apps

9D Technologies; Lahore; On-site; PKR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Family Health Insurance

Delicious meals provided

On-site fitness facilities

Paid Time Off

Job summary

9D Technologies & ImaginationAI is seeking a seasoned User Acquisition Manager to design and execute multi-channel campaigns for mobile apps, driving installs and engagement from Lahore.

You will collaborate with marketing, product and analytics teams, manage budgets, analyze CPI/CPA/LTV/ROAS, and repeatedly optimize creative, messaging and targeting to stay ahead of industry trends. This role offers a data-driven environment with opportunities to test new channels and strategies.

Qualifications

• Proven experience in user acquisition for mobile apps.
• Experience with multi-channel campaigns across Google, Facebook and other networks.
• Strong analytical skills and data-driven decision making.
• Familiarity with mobile attribution tools like AppsFlyer or Adjust.

Responsibilities

• Design and execute comprehensive user acquisition strategies to drive app installs and engagement.
• Plan, launch, and optimize multi-channel campaigns across social, search, display and mobile networks.
• Monitor and analyze campaign performance using CPI, CPA, LTV and ROAS metrics.
• Allocate and manage acquisition budgets to maximize ROI.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with marketing, product and analytics teams to align efforts with company goals.
• Prepare reports on user acquisition performance with insights and recommendations.
• Explore and test new channels, tactics, and technologies to drive growth.
• Implement A/B testing to optimize creative, messaging and targeting.
• Demonstrate proven experience with mobile app user acquisition and campaigns.
• Proficiency with marketing tools (Google Analytics, Facebook Ads Manager, Google AdMob).
• Knowledge of app analytics and tracking tools (Appsflyer, Adjust).

Skills

User acquisition

Mobile apps

Google Ads

Facebook Ads

Analytics

A/B testing

Campaign management

Budget management

Market research

Cross-functional collaboration

Tools

Google Analytics

Facebook Ads Manager

Google AdMob

Appsflyer

Adjust

Job description

9D Technologies & ImaginationAI are at the forefront of app publishing, delivering innovative and engaging mobile experiences to users around the globe. Our mission is to create extraordinary digital experiences that captivate and entertain, and we are committed to pushing the boundaries of creativity and technology.

Responsibilities

• Strategy Development: Design and execute comprehensive user acquisition strategies to drive app installs and engagement.

• Campaign Management: Plan, launch, and optimize multi-channel acquisition campaigns across platforms such as social media, search engines, display networks, and mobile advertising networks such as Google, Meta etc.

• Performance Analysis: Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness.

• Budget Management: Allocate and manage acquisition budgets to maximize return on investment (ROI).

• Market Research: Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.

• Collaboration: Work closely with the marketing, product, and analytics teams to align acquisition efforts with broader company goals.

• Reporting: Prepare detailed reports on user acquisition performance, providing insights and recommendations for continuous improvement.

• Innovation: Explore and test new acquisition channels, tactics, and technologies to drive growth and engagement.

• A/B Testing: Implement A/B testing strategies to optimize creative, messaging, and targeting for better campaign performance.

• Proven experience in user acquisition for mobile apps, with a strong portfolio of successful campaigns.

• Expertise in digital marketing channels, including Google Ads, Facebook

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Proficiency with marketing tools and platforms such as Google Analytics, Facebook Ads Manager and Google Admob

• Knowledge of app analytics and tracking tools (e.g., Appsflyer, Adjust) is a plus.

• Competitive pay that matches your skills and experience

• Family Health Insurance

• Paid Time Off to recharge and relax

• Work-Life Balance and a supportive environment

• Delicious meals provided to keep you fueled

• Stay active with convenient, on-site fitness facilities