US Google Ads Lead Gen Specialist - Hybrid, High Commission

HR Navigator; Lahore; Hybrid; PKR 19,396,000 - 41,563,000; Full time

Benefits offered by this job

Hybrid work option

Job summary

HR Navigator is seeking a Google Ads Specialist to plan, launch, manage, and optimize paid search campaigns for US internet and telecom services. The role focuses on lead generation, conversion tracking, and efficient budget use to drive measurable results.

Responsibilities include targeting US audiences, coordinating with providers when permitted, and monitoring key metrics to improve ROAS. Hybrid work with prime evening hours.

Qualifications

• Hands-on experience creating and managing Google Ads campaigns for the US market.
• Knowledge of Google Search Ads, keyword research, bidding strategies, and campaign optimization.
• Working knowledge of GA4, GTM, and conversion tracking for forms and phone calls.
• Ability to interpret campaign data and make evidence-based optimization decisions.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage budgets, meet campaign goals, and work independently.

Responsibilities

• Set up, manage, and optimize Google Search Ads campaigns targeting the United States.
• Build campaigns for internet and cable services with partner providers where allowed.
• Monitor CPC, CTR, CPL, conversion rate, and ROAS/ROI.
• Set up GA4 and GTM conversion tracking.
• Track form submissions, phone calls, and other lead actions.
• Refine keywords, ad copy, audiences, and landing-page targeting.
• Use US location targeting including ZIP codes where appropriate.
• Review campaign results and recommend improvements.
• Manage advertising spend and provide performance reports to stakeholders.

Skills

Google Ads

Keyword research

Bidding strategies

Campaign optimization

Conversion tracking

Data analysis

Budget management

Independent work

Tools

GA4

GTM

Job description

HR Navigator is seeking a Google Ads Specialist to plan, launch, manage, and optimize paid search campaigns for US internet and telecom services. The role focuses on lead generation, conversion tracking, and efficient budget use to drive measurable results.

Responsibilities include targeting US audiences, coordinating with providers when permitted, and monitoring key metrics to improve ROAS. Hybrid work with prime evening hours.