UI/UX Designer — Product & Ad Creatives

Mobify Tech; Islamabad; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Mobify Tech is seeking a UI/UX Designer to craft product UI/UX experiences and growth-focused visuals for mobile apps.

You will design flows, wireframes, prototypes, and high-fidelity UI; create store listing assets and performance creatives; collaborate with product, development, and marketing teams to deliver impactful designs.

Strong knowledge of UI/UX principles, visual design sense, and proficiency with Figma are essential.

Qualifications

• Strong understanding of UI/UX principles.
• Strong visual and artistic sense: typography, color, spacing.
• Proficiency with Figma and UI/UX tools.
• Ability to create marketing and advertising creatives for mobile apps.
• Experience designing App Store / Google Play listing assets.
• Balance usability, aesthetics, and business results.
• Portfolio showing product UI/UX and growth/marketing creatives.
• Comfortable with iterations and testing.
• Good understanding of mobile app design.
• Self-motivated, ownership, and deadline-driven.

Responsibilities

• Design mobile app experiences from user flows and wireframes through polished UI.
• Apply UX principles to navigation, information architecture, usability, hierarchy, and interaction design.
• Translate product requirements and user problems into clear and practical design solutions.
• Create user flows, wireframes, prototypes, and high-fidelity designs.
• Work closely with product managers, developers, and other stakeholders.
• Maintain consistency through reusable components and design systems.
• Review implemented designs and ensure quality and design fidelity.
• Design Google Play and App Store screenshots, feature graphics, promotional assets, and other store-listing creatives.
• Create ad creatives for user acquisition campaigns across different formats and platforms.
• Develop multiple creative concepts and variations for testing.
• Design with performance in mind along-with the aesthetics.
• Interpret creative performance data and use it to improve subsequent iterations.
• Adapt concepts across different audiences, placements, sizes, and campaign requirements.

Skills

UI/UX Principles

Visual Design

Prototyping

Marketing Creatives

Mobile Apps

Education

Bachelor's degree in Graphic Design

Tools

Figma

Job description

We are looking for a UI/UX Designer who is equally strong in two areas:

• Product UI/UX — designing intuitive, functional experiences based on sound UX principles.
• Growth & Visual Design — creating visually compelling App Store/Google Play assets, Store-listing creatives, and performance ad creatives designed to attract attention and drive results.

This isa role for someone who combines UX thinking, strong visual taste, and performance-oriented design.. We need someone who combines UX thinking, strong visual taste, and performance-oriented design.

What you will do

UI/UX & Product Design

• Design mobile app experiences from user flows and wireframes through polished UI.
• Apply established UX principles to navigation, information architecture, usability, hierarchy, and interaction design.
• Translate product requirements and user problems into clear and practical design solutions.
• Create user flows, wireframes, prototypes, and high-fidelity designs.
• Work closely with product managers, developers, and other stakeholders.
• Maintain consistency through reusable components and design systems.
• Review implemented designs and ensure quality and design fidelity.

Store Listing & Growth Creative

• Design Google Play and App Store screenshots, feature graphics, promotional assets, and other store-listing creatives.
• Understand how visual hierarchy, messaging, composition, and presentation can influence store conversion.
• Create ad creatives for user acquisition campaigns across different formats and platforms.
• Develop multiple creative concepts and variations for testing.
• Design with performance in mind along-with the aesthetics.
• Interpret creative performance data and use it to improve subsequent iterations.
• Adapt concepts across different audiences, placements, sizes, and campaign requirements.

What we are looking for

• Strong understanding of UI/UX principles.
• Strong visual and artistic sense: composition, typography, color, spacing, imagery, hierarchy, and overall aesthetics.
• Strong command of Figma and relevant UI/UX design tools.
• Strong ability to create marketing and advertising creatives for mobile apps.
• Experience designing App Store / Google Play listing assets is highly valuable.
• Ability to understand the objective behind a design and choose the right creative approach accordingly.
• Ability to balance usability, aesthetics, and business results.
• Strong portfolio demonstrating both product/UI/UX work and growth/marketing creatives.
• Comfortable working through iterations, testing ideas, and improving designs based on results.
• Good understanding of mobile app design and current digital design practices.
• Ability to work independently, take ownership, and deliver against deadlines.

What will make you stand out

• Experience in mobile apps, gaming, consumer products, or performance marketing.
• Experience creating and testing multiple creative concepts rather than producing one final design.
• Ability to identify why a creative is not working and propose a stronger alternative.
• Motion/video creative skills are a plus.
• Experience using AI-assisted design/creative tools is a plus.

How we evaluate this role

We care about results and thinking, not just polished mockups.

A strong candidate should be able to:

• Explain the UX reasoning behind a product design.
• Demonstrate strong aesthetic judgment.
• Create compelling growth creatives from a brief.
• Adapt designs based on audience and objective.
• Show evidence of improving a measurable outcome through design.

Did you read the requirements?

Job Information

Job Title UI/UX Designer — Product & Ad Creatives

Department Apps - Tools

Work Experience 3 years

Education Bachelor’s degree in Graphic Design or experience in related field