Specialist Experiential Marketing Digital Products

Jazz; Islamabad; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading telecommunications company in Islamabad is seeking a Specialist in Experiential Marketing for Digital Products. This role involves crafting engaging marketing strategies, supporting events and sponsorships for various digital products. The ideal candidate will have experience in activation marketing and a solid understanding of digital consumer behavior. Join us to help transform customer experiences in an increasingly digital economy.

Benefits

Continuous learning and development

Visionary leadership and culture

Transformative work environment

Qualifications

• 3-5 years of experience in experiential/activation marketing & events.
• Demonstrated success in driving user engagement through events.
• Familiarity with marketing analytics and campaign reporting.

Responsibilities

• Design and implement experiential marketing strategies.
• Support execution of activations, events, and sponsorships.
• Monitor performance and provide post-event analysis.

Skills

Experiential marketing

Project management

Digital consumer behavior

Vendor coordination

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

Job description

Grade Level: L1

Location: Islamabad

Last date to apply: 20th August, 2025

We are seeking a dynamic Specialist Experiential Marketing Digital Productsto support activations, events, and sponsorship initiatives specifically for our Digital Productsportfolio (including ROX, FikrFree, Game Now, Zarr, Apna Clinic, etc.). This role is pivotal in crafting immersive, tech-integrated consumer experiences that drive engagement, adoption, and visibility for our digital offerings.

The ideal candidate will bring expertise in executing insight-led, platform-specific marketing activations and will act as a critical liaison between the Digital, Product, and Brand teams to ensure strategic alignment and maximize impact across all experiential touchpoints.

Key Responsibilities

Activations Strategy & Execution

• Design and implement experiential marketing strategies tailored for digital products.
• Support with end-to-end execution of activations, events, and sponsorships.
• Ensure activations are data-driven, tech-integrated, and aligned with platform-specific behaviors.

Cross-Functional Collaboration

• Serve as the connective tissue between Digital, Product, and Brand teams to ensure cohesive messaging and brand alignment.
• Work closely with media, content, and performance teams to synchronize digital and experiential efforts.

Partnerships & Sponsorships

• Identify and negotiate sponsorship opportunities aligned with digital product goals.
• Co-create branded experiences with partners and sponsors to enhance visibility and value exchange.

Performance Monitoring & Reporting

• Track campaign performance, consumer engagement, and ROI metrics across all experiential initiatives.
• Provide post-event analysis, insights, and recommendations for continuous improvement.

Innovation & Scalability

• Stay ahead of experiential marketing trends in digital ecosystems (e.g., gaming, health-tech, digital education).
• Explore and integrate emerging technologies into experiential strategies.

Requirements

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-5years of experience in experiential/activation marketing & events with a focus on digital products or tech-driven brands.
• Demonstrated success in managing activations/events that drove measurable user engagement.
• Strong understanding of digital consumer behavior and content consumption trends.
• Excellent project management, vendor coordination, and communication skills.
• Familiarity with marketing analytics tools and campaign reporting dashboards.

Preferred Skills

• Experience in industries such as gaming, digital health, edtech, or fintech.
• Prior work with CRM platforms, event tech tools, or virtual event platforms.
• Creative mindset with a passion for storytelling and user-centric design.

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.