Social Media Specialist

Maqaami.com; Karachi Division; On-site; PKR 5,678,000 - 9,938,000; Full time

Job summary

A leading company in Information Technology and Services is seeking a driven Social Media Specialist to enhance their social media presence. The ideal candidate will manage strategy and content creation while engaging with communities and promoting the brand across various platforms. This role offers the opportunity to collaborate with multiple departments and improve through analytics, making it perfect for a creative and results-oriented individual.

Qualifications

• Proven working experience in social media marketing or as a digital media specialist.
• Excellent consulting, writing, editing, presentation and communication skills.
• Demonstrable social networking experience and knowledge of social analytics tools.

Responsibilities

• Build and execute social media strategy through competitive research and audience identification.
• Generate, edit, publish and share daily content that encourages community engagement.
• Analyze social data/metrics and continuously improve strategies.

Skills

Social Media Marketing

Communication

Writing

Editing

Customer Orientation

Multitasking

Education

BS in Communications, Marketing, Business, New Media or Public Relations

Tools

Social Analytics Tools

CRO

SEO

Job description

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Job Specification

Requirements

• Proven working experience in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail, and customer oriented with good multitasking and organizational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations (Optional)

Information Technology and Services - Karachi, Pakistan