Social Media Marketing Specialist

TalentPop App; Rawalpindi Cantonment; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A fast-growing e-commerce support company in Rawalpindi is seeking a Social Media Marketing Specialist. The ideal candidate will develop and execute innovative social media strategies, create engaging content, and analyze performance metrics. This role offers opportunities for career growth, annual bonuses, and health benefits.

Benefits

Annual performance-based salary increases

Health and dental insurance or monthly health stipend

Paid Time Off

Holiday Bonus

Career growth opportunities

Qualifications

• 1+ year managing social media accounts for a brand or agency.
• Excellent copywriting and creative visual content skills.
• Understanding of social media analytics tools.

Responsibilities

• Develop and execute social media strategies for brand growth.
• Create and schedule engaging content across various platforms.
• Monitor performance metrics and optimize campaigns.

Skills

Copywriting

Content Creation

Social Media Analytics

Community Engagement

Visual Storytelling

Job description

Overview

TalentPop is a fast-growing e-commerce support company dedicated to helping brands thrive in today’s digital landscape. We’re looking for a creative and results-driven Social Media Marketing Specialist to join our team. If you’re passionate about building engaging online communities, driving brand awareness, and turning followers into customers, we’d love to meet you!

What You’ll Do

• Develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) to grow reach and engagement.
• Plan, create, and schedule engaging content (graphics, videos, captions, and stories) aligned with brand voice and campaign goals.
• Monitor performance metrics and optimize campaigns based on insights.
• Stay up-to-date on trends, competitor activity, and platform updates to keep our content fresh and relevant.
• Collaborate with the marketing team on integrated campaigns, paid ads, and influencer partnerships.
• Engage with our online community by responding to comments, messages, and fostering meaningful interactions.
• Support email and digital marketing initiatives with social-first content ideas.

What We’re Looking For

• At least 1 year of experience managing social media accounts for a brand or agency.
• Strong copywriting and content creation skills with an eye for visual storytelling.
• Solid understanding of social media analytics and reporting.
• Familiarity with paid ads, influencer outreach, or SEO is a plus.
• Highly organized, creative, and adaptable in a fast-paced environment.

Technical Requirements

• Stable DSL, Cable, or Fiber internet connection (minimum 15 mbps for both download and upload speed).
• Personal PC or laptop with a minimum i5 processor.

What We Offer

• Annual performance-based salary increases.
• Health and dental insurance or a monthly health stipend.
• Paid Time Off.
• Holiday Bonus.
• Recognition and performance incentives.
• Career growth opportunities in a rapidly scaling company.

Application Instructions

Important: To be considered for this position, please include the application code SMM25 in your submission. This code helps us quickly identify applicants for the Social Media Marketing Specialist role. Applications submitted without this code may experience delays in processing. Highlight it clearly when you apply so our recruitment team knows you’ve read the job posting.

Ready to Join Us?

Be part of TalentPop’s mission to help brands grow and succeed online. Apply now and bring your creativity, strategy, and passion for social media to our team!

Location: Rawalpindi, Punjab, Pakistan