Social Media Marketing Executive - Ad Campaign Management

IT 360 Solutions; Lahore; On-site; PKR 2,000,000 - 2,750,000; Full time

Job summary

A digital marketing agency in Lahore is seeking a talented Social Media Marketer Executive to drive engagement and expand brand awareness. You will manage social media platforms, create compelling content, and implement effective marketing strategies. Ideal candidates have a degree in Marketing or Communications, paired with experience in social media management and analytics. This role offers the opportunity to shape our online presence and connect with our audience.

Qualifications

• Proven experience as a Social Media Marketer or similar role.
• Strong knowledge of social media algorithms and best practices.
• Experience with paid social media advertising is a plus.

Responsibilities

• Develop and execute social media strategies to increase brand visibility.
• Create high-quality, engaging content tailored to each social media platform.
• Monitor and respond to comments and messages across social media channels.
• Use analytics tools to track and measure the success of campaigns.
• Manage social media advertising campaigns to maximize reach.

Skills

Social media management

Content creation

Data analysis

Communication skills

Creative thinking

Education

Bachelor's degree in Marketing or Communications

Tools

Social media management tools

Analytics platforms

Job description

Social Media Marketing Executive - Ad Campaign Management

Job Title: Social Media Marketer Executive & Manager (2 Posts available)

Job Description: We are seeking a talented and creative Social Media Marketer to join our team. The ideal candidate should have a strong understanding of social media algorithms and strategies to drive maximum inquiries and engagement to our company. You will be responsible for managing our social media platforms, creating compelling content, and implementing effective marketing campaigns to increase brand awareness and customer engagement.

Key Responsibilities:

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience as a Social Media Marketer or similar role.

Strong knowledge of social media algorithms, best practices, and emerging trends.

Proficiency in social media management tools and analytics platforms.

Excellent written and verbal communication skills.

Creative thinking and the ability to generate engaging content.

Strong analytical skills to interpret data and make informed decisions.

Experience with paid social media advertising is a plus.

Job Specification

Social Media Strategy: Develop and execute social media strategies to increase brand visibility, engagement, and inquiries.

Content Creation: Create high-quality, engaging content tailored to each social media platform, including text, images, videos, and graphics.

Audience Engagement: Monitor and respond to comments, messages, and mentions across social media channels to foster positive interactions with our audience.

Data Analysis: Use analytics tools to track and measure the success of social media campaigns, making data-driven adjustments as needed to improve results.

Stay Updated: Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure our company's social media presence remains competitive.

Paid Advertising: Manage social media advertising campaigns to maximize reach and inquiries, including budget allocation and audience targeting.

Collaboration: Collaborate with the marketing team to align social media efforts with overall marketing goals and campaigns.

Marketing and Advertising - Lahore, Pakistan