Social Media Manager (B2B)

vFairs; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading technology company is seeking a creative and strategic Social Media Manager to enhance its brand presence across various platforms such as LinkedIn and Instagram. The role involves managing social content, collaborating with the CEO on thought leadership, and deploying engaging social campaigns. Ideal candidates will have 2–4 years of B2B social media management experience and a strong understanding of content strategy.

Qualifications

• 2–4 years of experience in B2B social media management, preferably SaaS or tech.
• Strong understanding of LinkedIn as a thought leadership and lead gen platform.
• Proven ability to write and ghostwrite for executive-level personal brands.

Responsibilities

• Own and manage day-to-day posting, scheduling, and performance tracking across all social platforms.
• Create strategic LinkedIn content in collaboration with the CEO.
• Monitor and respond to audience comments, DMs, and mentions across platforms.

Skills

Social Media Management

Content Creation

Engagement Strategy

Thought Leadership Development

Tools

HubSpot

Job description

About Us

Come Learn & Grow With us

Unicorn Technology

We’re top-rated on G2 and Capterra with over 1000+ reviews by our amazing customers. We're pioneers of innovation and transparency and that shows with the type of technology we offer.

A Diverse Team

vFairs' diverse workforce brings contributors from all over the world, each person having their own skills and unique experiences.

Serving Our Communities

We go by the principle “No enterprise can be more successful than goodness”, and hence all employees are entitled to 2 days of paid leave a year to serve a social service to their local or global community through volunteerism.

Green And Global - We Walk the Walk

In 2022, we launched our Green and Global campaign where we make it a priority to lower both our and our customer’s carbon footprint. All of our policies follow the guidelines of our G&G initiative and we partner with OneTreePlanted to ensure that we return to the Earth what we may take.

What does being part of the vForce team look like?

An environment of inclusivity, innovation, accountability, and transparency with absolutely no ceiling on how high you fly with us!

Learn and Grow

At vFairs, we understand the value of achieving your next career goal and while we fully anticipate that you will never want to leave, we also want to be your #1 fan and ambassador when it comes to your dreams; we will act as your career coach as well to set you on the right path.

vFairs is looking for a creative and strategic Social Media Manager to lead our brand’s presence across platforms like LinkedIn, Instagram, Facebook, X, TikTok, and YouTube. This isn’t just about posting, it’s about creating impact , building community, and helping us grow demand in the B2B events space. You'll also play a key role in shaping the online voice of our CEO , helping him build thought leadership and expand his LinkedIn following through engaging, relevant content.

What We're Looking For

• Social Content Ownership
• Own and manage day-to-day posting, scheduling, and performance tracking across all social platforms
• Maintain a consistent brand voice across LinkedIn, Instagram, X (Twitter), Facebook, TikTok, and YouTube
• Maintain and update a strategic content calendar aligned with campaigns, launches, and industry moments
• Repurpose long-form content (e.g., podcasts, blogs, videos) into snackable assets like reels, YouTube Shorts, carousels, and quote graphics
• Collaborate with the design and content teams to ensure messaging and visuals are aligned across all channels
• Executive Thought Leadership for Brand Visibility
• Create strategic LinkedIn content in collaboration with the CEO to spotlight vFairs’ industry presence, innovations, and company culture
• Develop a consistent stream of thought leadership posts that contribute to vFairs’ brand awareness and credibility in the B2B event tech space
• Align CEO-led content with broader marketing initiatives to support demand generation and audience growth on LinkedIn
• Campaign and Event Support
• Assist in guest outreach and communications for the vFairs podcast
• Develop social media campaigns for key events (e.g., IMEX, ETL, DiscoverNext)
• Draft and promote award nominations and related announcements across platforms
• Support demand generation campaigns by amplifying them through relevant social content and storytelling
• Community and Industry Engagement
• Monitor and respond to audience comments, DMs, and mentions across platforms
• Engage with event professionals, influencers, and partners to build a stronger online presence and an event industry community
• 2–4 years of experience in B2B social media management (preferably SaaS or tech)
• Proven ability to write and ghostwrite for executive-level personal brands
• Strong understanding of LinkedIn as a thought leadership and lead gen platform
• Experience turning long-form content into micro-content for social
• Organized, collaborative, and comfortable working with multiple departments
• Bonus: Familiarity with scheduling tools (like HubSpot), analytics tools, or light graphic designing skills