Social Media Executive Photographer And Content Creator

American Lycetuff DNK School System; Lahore; On-site; PKR 1,004,000 - 1,451,000; Full time

Job summary

American Lycetuff DNK School System in Lahore is seeking a creative Social Media Executive to capture daily campus life and showcase achievements across our campuses. You will produce high-quality photos and videos, edit content, write engaging captions, and manage day-to-day content creation while aligning with the institution's branding and marketing objectives.

This role requires 2–3 years of experience in social media management, strong storytelling skills, and the ability to travel between

Qualifications

• 2–3 years of experience in social media management or digital content creation.
• Strong photography and videography skills with visual storytelling.
• Experience creating short-form content for Facebook, Instagram, TikTok, and YouTube.
• Willingness to travel between Lahore campuses.

Responsibilities

• Capture high-quality photographs and videos of campus activities, events, classrooms, and student engagements.
• Create engaging short-form video content, including Instagram Reels, Facebook Reels, YouTube Shorts, TikTok videos, and Stories.
• Plan, develop, and execute creative content ideas aligned with the institution's branding and marketing objectives.
• Cover daily campus activities, academic events, celebrations, workshops, and special occasions.
• Edit photos and videos using professional editing software and mobile applications.
• Write compelling captions and coordinate content for publication across social media platforms.
• Stay updated with the latest social media trends, content formats, and platform algorithms.
• Collaborate with the Marketing and Administration teams for timely coverage of institutional activities.
• Maintain a content calendar and ensure consistent posting schedules.
• Ensure all content reflects the organization's brand identity and professional standards.

Skills

Photography

Videography

Visual storytelling

Social media management

Content creation

Education

Bachelor's degree

Intermediate

Tools

Canva

CapCut

Content management tools

Job description

Job Description

Job Purpose

American Lycetuff DNK School System is seeking a creative and dynamic Social Media Executive to capture and showcase the daily life, achievements, and activities across our campuses. The ideal candidate will be responsible for producing high-quality visual content, managing day-to-day content creation, and strengthening the institution's digital presence through engaging social media content.

Key Responsibilities

• Capture high-quality photographs and videos of campus activities, events, classrooms, and student engagements.
• Create engaging short-form video content, including Instagram Reels, Facebook Reels, YouTube Shorts, TikTok videos, and Stories.
• Plan, develop, and execute creative content ideas aligned with the institution's branding and marketing objectives.
• Cover daily campus activities, academic events, celebrations, workshops, and special occasions.
• Edit photos and videos using professional editing software and mobile applications.
• Write compelling captions and coordinate content for publication across social media platforms.
• Stay updated with the latest social media trends, content formats, and platform algorithms.
• Collaborate with the Marketing and Administration teams for timely coverage of institutional activities.
• Maintain a content calendar and ensure consistent posting schedules.
• Ensure all content reflects the organization's brand identity and professional standards.

Requirements

• 2–3 years of experience in social media management, photography, videography, or digital content creation.
• Strong photography, mobile videography, and visual storytelling skills.
• Experience creating short-form content for Facebook, Instagram, TikTok, and YouTube.
• Ability to manage multiple projects and travel between Lahore campuses when required.

Qualifications

• Intermediate or Bachelor's degree

Technical Skills

• Proficiency in Canva, CapCut, or similar editing tools.
• Basic knowledge of social media scheduling and content management tools.
• Understanding of content creation, reels, and social media best practices.