Social Media & Content Lead

Ghalib Ashrafi; Pakistan; Remote; PKR 1,674,000 - 3,571,000; Full time

Job summary

Ghalib Ashrafi is seeking a Social Media & Content Lead for remote Pakistan work. You will own end-to-end social production for Pakistan clients, with Urdu and English content, predominantly mobile vertical, and WhatsApp sharing designed for rapid dissemination.

You’ll respond to comments and manage authentic client storytelling in real-time. Ideal candidates have 3+ years running social for brands, a strong portfolio, and comfort filming with clients and their customers.

Qualifications

• 3+ years running social for brands, agency or in-house.
• Genuinely bilingual production – not translation after the fact.
• Portfolio demonstrating shooting and editing ability.
• Comfortable filming with clients and their customers.
• Ability to determine when to overlap hours with Pakistan clients.
• Willingness to be on camera with clients.

Responsibilities

• Take a brief from strategy through to shooting and editing, not to a stock library
• Reply to the comments afterwards, because that is where the account is actually won
• Shoot and edit for mobile vertical first, because that is the whole surface
• Produce in Urdu and English, and know which one carries a given message better
• Design for sharing that happens in WhatsApp groups rather than on the platform itself
• Say when a trend is wrong for the client, including when it would have performed

Skills

Social media management

Bilingual production

Video shooting

Video editing

On-camera presence

Client communication

Job description

3. Social Media & Content Lead| Open Role# Social Media & Content Lead - PakistanStrategy through production for Pakistani audiences - vertical, mobile, bilingual, and shared onward in WhatsApp groups rather than on the platform you posted it to.Paid task, never free work · Feedback either way · 2-3 weeks end to endLocation**Remote - Pakistan**The Role## About this jobMost social roles are a scheduling job with a content calendar attached. This one is not. The reason our social work performs is that we produce original material with clients rather than around them - which means cameras, editing, and the judgement to know which customer story is worth telling. You would own the whole loop for your accounts: what gets made, when it goes out, and who replies to the person commenting at 11pm. This role covers our Pakistan clients and supports the wider team. Almost everything is mobile, a great deal of it closes in WhatsApp rather than email, and Urdu and English often run in the same conversation.### What you'll do* Take a brief from strategy through to shooting and editing, not to a stock library* Reply to the comments afterwards, because that is where the account is actually won* Shoot and edit for mobile vertical first, because that is the whole surface* Produce in Urdu and English, and know which one carries a given message better* Design for sharing that happens in WhatsApp groups rather than on the platform itself* Say when a trend is wrong for the client, including when it would have performed### What we're looking for* 3+ years running social for brands, agency or in-house* Genuinely bilingual production - not translation after the fact* You can actually shoot and edit - a portfolio matters far more than a CV here* Comfortable filming with clients and their customers* Judgement about what should never be automated or auto-replied* Able to work Pakistan client hours from wherever you are based### Nice to have, not required* Experience with local creator rates and the platforms that actually convert here* A personal account or body of work you built yourself* Photography or motion design background### You'd probably be unhappy here if...* You want a purely strategic role with no production* You would rather schedule content than create it* You are uncomfortable being on camera duty with clients* You want to work only in English, or only on platforms with clean analyticsWe put this on every job for the same reason we put it on every service page: finding out in month three costs us both far more than reading it now.* **The range, before the first call** - we tell you what the role pays before you spend time on it, we do not negotiate people down from it, and we will not ask what you currently earn.* **Remote - Pakistan** - we ask for overlap hours with the team and your clients, not a chair.* **Paid learning time** - courses, conferences and certifications covered, with time in the week to use them.* **Your own tooling budget**, including AI tooling. Nobody here does a job badly because a licence was refused.* **A portfolio you keep** - with client permission, the work is yours to show.* **A capped client load** - we limit how many accounts we take on precisely so nobody carries twelve.Send us **something you have built** - a site, an audit, a campaign, a workflow, a piece of writing - along with a short note about why this role. A CV on its own tells us very little, and we would rather read one real thing than three pages of bullet points.Put **\"Social Media & Content Lead\"** in the subject line. We read every application and we reply either way, usually with a reason. If we go quiet for more than a week, chase us - that is our failure, not yours.**No recruiters or agencies, please.** We hire directly and always have.