Social Media / Community Manager

Turaab; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A thriving digital marketing firm in Karachi is seeking a social media strategist to plan and execute effective strategies for clients. This role involves managing social media content, analyzing campaign performance, and adapting creative strategies to enhance client engagement. The ideal candidate will possess strong analytical skills, creativity, and excellent communication abilities. Experience with tools like Hootsuite is a plus. Competitive compensation is offered.

Qualifications

• Proven track record in developing effective social media strategies.
• Experience with social media advertising platforms and analytics.
• Ability to create and manage editorial calendars and advertising copy.

Responsibilities

• Plan and execute social media strategies tailored to clients.
• Manage and develop editorial content across social platforms.
• Analyze campaign data to inform future strategy.

Skills

Understanding of social media platforms

Creative and strategic thinking

Strong communication skills in English

Tools

Hootsuite

Social Bakers

Job description

Overview

The social media strategist is responsible for planning and executing effective social media strategies for clients and being updated on all new technologies, trends, and applications related to social media. Heavily involved in the reporting and analytics in the social sphere and tracking brands social media efforts including overall buzz, sentiment, share of voice, engagement and conversions based on social campaigns. Day-to-day management and development of editorial content on social media platforms, including tweets, posts, discussions and creating and adapting creative to fit every platform requirements. Proactively interacting with online communities across all social platforms.

Job Specification

• Possesses a deep understanding of all social media platforms , knowledge of strengths and weaknesses of each, and how each can best be used to meet our clients’ objectives.


• A successful track record of identifying, defining and developing far-reaching strategies across social media and digital platforms geared to demonstrably meet client needs.


• Experience in all social media advertising platforms, ads bidding adjustments and optimization will be a plus.


• Develops reports (infographics, KPI Status, etc.) to meet client needs.


• Understands analytics: grasps key ways to collect, analyze and utilize data to inform campaign strategy, experience in social media tools like social bakers, Hootsuite is highly desired


• Develop editorial calendars, advertising copy decks, media plans - all with a creative and strategic viewpoint.


• Keeps abreast of industry trends and techniques that align with client requirements.


• Works autonomously or within teams while meeting deadlines without fail.


• Reviews analytics reports to ensure the accuracy and ensures reports present a clear ROI outcome to the client.


• Ability to learn quickly and look for ways to improve tasks and processes.


• An innate problem solve and creative thinker.


• Creative / Design Skills


• Ability to work in self-directed, fast-paced environment.


• Strong verbal and written communication skills in English.