Social Creative - B2B

tactical.; Karachi Division; On-site; PKR 11,105,000 - 19,434,000; Full time

Job summary

Tactical is seeking a B2B Social Creative who can transform complex enterprise tech into thumb-stopping content across LinkedIn, X, and Instagram. You will craft punchy copy and compelling visual carousels that resonate with enterprise decision-makers, translating dense topics like generative AI, sovereign cloud, and HPC into engaging posts.

As a self-starter, you’ll pitch original series, bold formats, and clever angles that make B2B social legendary.

Qualifications

• 4 years in social media content creation or digital storytelling in tech/B2B contexts.
• Proven multi-platform content creation across LinkedIn, X, Instagram, TikTok, YouTube Shorts.
• Strong copywriting translating tech jargon into engaging messaging.
• Passion for AI/tech and eagerness to learn.
• Data-informed thinking to optimize content performance.

Responsibilities

• Turn heavy tech into high-impact visual formats, carousels, and short-form videos.
• Architect platform-native content for LinkedIn, X, and Instagram.
• Write human-first copy across hooks, threads, breakdowns, and replies.
• Monitor real-time tech trends and deliver sharp brand commentary.
• Collaborate with internal teams and global clients to deliver assets on time.

Skills

Tech obsession

B2B culture understanding

Storytelling

Proactive ideation

Multi-platform content

Copywriting

Data-informed thinking

Job description

We’re looking for a B2B Social Creative who knows how to make enterprise tech scroll-stopping.

We need a self-proclaimed tech nerd who lives online and knows how to turn complex topics—like generative AI, sovereign cloud, and HPC—into thumb-stopping, culture-shifting social content. If you know how to talk to enterprise decision-makers on LinkedIn and X without sounding like a robot, pull up a seat.

Who You Are

• A Tech-Obsessed Visionary: You live and breathe the intelligence era. You’re constantly tracking breakthroughs, following industry leaders, and staying ahead of shifts in AI, cloud tech, and deep innovation
• A B2B Culture Shifter: You understand how decision-makers actually move on social. You prove every day that "professional" doesn't have to mean "boring"
• A Technical Storyteller: You have the rare superpower of taking a dense 20-page whitepaper or complex architecture deck and translating it into punchy, human-first copy and visual carousels
• A Proactive Creative Force: You don't wait around for a brief. You’re always pitching original series, clever formats, and bold angles that redefine how tech brands show up online

What You’ll Do

• Make Heavy Tech Scroll-Stopping: Turn complex technical architectures into high-impact visual formats, sharp carousels, and short-form videos that grab attention on the feed
• Build Platform-Native Content: Architect disruptive content series engineered specifically to stand out on LinkedIn, X, and Instagram
• Write Human-First Copy: Craft social copy across every register—from hook-driven one-liners and technical threads to long-form breakdowns and community-first replies
• Jump on Real-Time Tech Trends: Monitor the AI and tech landscape to deliver sharp, context-aware brand commentary while the conversation is happening
• Manage & Deliver: Collaborate with internal creative teams and global client stakeholders, keeping project timelines tight and resource flows smooth to deliver world-class assets on time

What You’ll Bring

• 4 Years in the Game: Proven experience in social media content creation or digital storytelling—ideally within a tech company, an in-house content team, or on a B2B account at a creative agency
• Multi-Platform Know-How: A solid track record of creating high-performing content across LinkedIn, X, Instagram, TikTok, and YouTube Shorts
• Killer Copywriting: Deep understanding of tone, nuance, and how to adapt complex tech jargon into engaging, conversational messaging
• Tech Passion: Either a deep existing knowledge of the AI/tech ecosystem or a relentless drive to learn and master it
• Data-Informed Thinking: Familiarity with social media performance metrics and how to use data to optimize future content

Why Join Us?

Because you'll get to shape the voice of some of the region's most ambitious tech and innovation brands.

At Tactical, we make work that's culturally relevant, strategically smart, and genuinely entertaining—giving you total freedom to experiment, push boundaries, and prove that B2B social can be legendary.