SEO Specialist (On-site)

ADSCARRY LLC USA; Gujranwala Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Adscarry in Gujranwala is seeking a skilled SEO Specialist (On-site) to boost our marketplace visibility and drive organic traffic. This full-time role requires hands-on keyword research, SEO audits, and on-page optimization for product and category pages, working closely with content, marketing, and development teams.

You will monitor performance with analytics, manage link-building initiatives, stay updated with search engine guidelines, and deliver clear reports and actionable recommendations

Qualifications

• Minimum 4 years experience.
• Strong skills in Keyword Research and On-Page SEO, including metadata optimization, content structuring, and internal linking.
• Candidates should possess practical experience in SEO Audits, covering technical, content, and performance assessments.
• Candidates should possess proficiency in Link Building strategies that follow ethical, search engine-compliant practices.
• Candidates should possess solid Web Analytics skills, using tools such as Google Analytics, Google Search Console, and similar platforms to track and interpret performance.
• Relevant skills such as familiarity with e-commerce platforms, basic HTML/CSS understanding, and experience with SEO tools (e.g., Ahrefs, SEMrush, Moz) are beneficial.
• Strong analytical thinking, attention to detail, and the ability to present findings clearly to non-technical stakeholders are expected.
• A bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent practical experience in SEO and digital marketing, is preferred.

Responsibilities

• Improve Adscarry’s search engine visibility and organic traffic.
• Conduct keyword research and regular SEO audits.
• Implement on-page SEO best practices for product and category pages.
• Monitor performance with web analytics tools and identify growth opportunities.
• Collaborate with content, marketing, and development teams to integrate SEO requirements into campaigns and site updates.
• Manage link building efforts and report findings.
• Stay current with search engine guidelines and industry trends.
• Produce clear reports and recommendations for stakeholders.

Skills

Keyword Research

On-Page SEO

Metadata Optimization

Content Structuring

Internal Linking

SEO Audits

Link Building

Web Analytics

Google Analytics

Google Search Console

Ahrefs

SEMrush

Moz

Education

Bachelor's degree in Marketing, Business, IT, or related field

Tools

Ahrefs

SEMrush

Moz

Google Analytics

Google Search Console

Job description

Company Description

Adscarry is an online marketplace that connects buyers and sellers across Pakistan through a simple and reliable platform. It offers a wide range of products, including electronics, fashion, home essentials, beauty items, groceries, and more, all organized to support easy comparison and confident purchasing decisions. Shoppers benefit from secure payment methods, fast delivery, clear product details, and trusted seller listings, making everyday and special purchases straightforward. Sellers gain access to tools for product listing, inventory management, secure payouts, and visibility support to reach customers nationwide. As Adscarry grows, it continues to introduce new features, deals, and programs that promote dependable online shopping and business development.

Role Description

The SEO Specialist (On-site) will be responsible for improving Adscarry’s search engine visibility and organic traffic through data-driven optimization strategies. This full-time role, based on-site in Gujranwala, includes conducting keyword research, performing regular SEO audits, and implementing on-page SEO best practices for product and category pages. The specialist will monitor performance using web analytics tools, identify opportunities for growth, and collaborate with content, marketing, and development teams to ensure SEO requirements are integrated into campaigns and site updates. Daily tasks also involve managing link building efforts, staying current with search engine guidelines and industry trends, and producing clear reports and recommendations to support overall marketplace growth.

Qualifications

• Minimum 4 years experienced required.


• Candidates should possess strong skills in Keyword Research and On-Page SEO, including metadata optimization, content structuring, and internal linking.


• Candidates should possess practical experience in SEO Audits, covering technical, content, and performance assessments.


• Candidates should possess proficiency in Link Building strategies that follow ethical, search engine-compliant practices.


• Candidates should possess solid Web Analytics skills, using tools such as Google Analytics, Google Search Console, and similar platforms to track and interpret performance.


• Relevant skills such as familiarity with e-commerce platforms, basic HTML/CSS understanding, and experience with SEO tools (e.g., Ahrefs, SEMrush, Moz) are beneficial.


• Strong analytical thinking, attention to detail, and the ability to present findings clearly to non-technical stakeholders are expected.


• A bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent practical experience in SEO and digital marketing, is preferred.


• Ability to work on-site in Gujranwala, collaborate with cross-functional teams, and manage multiple projects in a fast-paced environment.