SEO Specialist

Berg Media Digital; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Berg Media Digital in Karachi is seeking an SEO Specialist to enhance organic search visibility, rankings, and traffic for local and international client projects. You will handle on-page, off-page, technical, and content SEO tasks while identifying growth opportunities across industries.

The role requires practical SEO experience, strong analytical skills, and the ability to manage multiple client websites.

Qualifications

• 1+ years of practical SEO experience.
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with Google Search Console and Google Analytics.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or similar platforms.
• Good written English and communication skills.
• Good analytical and problem-solving skills.
• Ability to manage multiple websites and client projects.
• Ability to work independently and as part of a team.
• Basic understanding of HTML and website structure is preferred.

Responsibilities

• Conduct keyword research and competitor analysis.
• Plan and execute on-page and off-page SEO strategies.
• Optimise website pages, titles, meta descriptions, headings, internal links, and content.
• Perform technical SEO audits and identify website issues affecting search performance.
• Monitor keyword rankings, organic traffic, indexing, and search visibility.
• Work with Google Search Console and Google Analytics to analyse SEO performance.
• Develop and execute link-building and backlink strategies.
• Conduct content gap analysis and support SEO content planning.
• Work with developers and content teams to implement SEO recommendations.
• Handle local SEO and Google Business Profile optimisation where required.
• Prepare regular SEO reports and communicate progress and opportunities.
• Stay updated with Google algorithm changes and SEO best practices.

Skills

On-page SEO

Off-page SEO

Technical SEO

Keyword research

Google Analytics

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Analytical skills

Teamwork

Independent work

Tools

Google Analytics

Google Search Console

Screaming Frog

Ahrefs

SEMrush

Job description

Berg Media Digital is looking for a results-driven SEO Specialist to join our team in Karachi. The ideal candidate should have practical experience in improving organic search visibility, keyword rankings, website traffic, and overall SEO performance.

You will work on local and international client projects across different industries, handling on-page, off-page, technical, and content-focused SEO activities while continuously identifying opportunities for organic growth.

Job Description

Berg Media Digital is looking for a results-driven SEO Specialist to join our team in Karachi. The ideal candidate should have practical experience in improving organic search visibility, keyword rankings, website traffic, and overall SEO performance.

You will work on local and international client projects across different industries, handling on-page, off-page, technical, and content-focused SEO activities while continuously identifying opportunities for organic growth.

Key Responsibilities

• Conduct keyword research and competitor analysis.
• Plan and execute on-page and off-page SEO strategies.
• Optimise website pages, titles, meta descriptions, headings, internal links, and content.
• Perform technical SEO audits and identify website issues affecting search performance.
• Monitor keyword rankings, organic traffic, indexing, and search visibility.
• Work with Google Search Console and Google Analytics to analyse SEO performance.
• Develop and execute link-building and backlink strategies.
• Conduct content gap analysis and support SEO content planning.
• Work with developers and content teams to implement SEO recommendations.
• Handle local SEO and Google Business Profile optimisation where required.
• Prepare regular SEO reports and communicate progress and opportunities.
• Stay updated with Google algorithm changes and SEO best practices.

Requirements

• 1+ years of practical SEO experience.
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with Google Search Console and Google Analytics.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or similar platforms.
• Good understanding of keyword research, search intent, and competitor analysis.
• Understanding of link building and backlink analysis.Basic understanding of HTML and website structure is preferred.
• Good analytical and problem-solving skills.
• Ability to manage multiple websites and client projects.
• Good written English and communication skills.
• Ability to work independently and as part of a team.