SEO Intern

PiRails Private Limited; Lahore; On-site; PKR 180,000 - 320,000; Full time

Job summary

PiRails Private Limited is seeking a proactive SEO Expert intern to join the growth and digital strategy team. You will analyze, audit, and optimize our digital footprint across proprietary products and client projects, from hyper-local services to global SaaS solutions.

You will collaborate with development and product teams to embed SEO into the codebase, enhance schema markup, and drive GEO and AI-powered visibility for our brands.

Qualifications

• Solid grasp of technical, on-page, and off-page SEO principles.
• Familiarity with SEO tools and web analytics.
• Ability to plan and measure SEO strategies for local and global products.
• Interest in Generative Engine Optimization and AI discovery methods.

Responsibilities

• Conduct technical, on-page, and off-page SEO audits across products.
• Perform keyword research and metadata optimization.
• Develop hyper-local and international SEO strategies.
• Collaborate with developers to embed SEO in codebase.
• Optimize structured data, site architecture, and indexability.
• Support GEO and AI engine optimization efforts.

Skills

SEO fundamentals

Analytical mindset

Strategic thinking

AI & GEO interest

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

Screaming Frog

Job description

We are seeking a proactive and strategic SEO Expert intern to join our growth and digital strategy team. In this role, you will analyze, audit, and optimize our digital footprint across our proprietary products and client projects, ranging from hyper-local services to global SaaS solutions. You will work closely with development and product teams to integrate technical SEO directly into code and optimize products for Generative Engine Optimization (GEO) and AI search engines.

Key Responsibilities

Core Audits & Strategy: Conduct technical, on-page, and off-page SEO audits for hyper-local and global IT products, identifying key opportunities for visibility and growth.

On-Page & Off-Page Optimization: Execute keyword research, metadata optimization, content structuring, high-quality backlink strategies, and authority building.

Hyper-Local vs. Global Strategy: Tailor SEO approaches based on product scope—developing location-specific local strategies for hyper-local products and international SEO frameworks (e.g., hreflang, global content clusters) for global products.

Dev Integration & Technical Implementation: Partner with software developers to embed SEO best practices directly into the codebase, improving structured data (schema markup), site architecture, performance, and indexability.

GEO & AI Engine Optimization: Implement optimization techniques for AI search engines and AI-driven answer engines (e.g., ChatGPT, Perplexity, Google Gemini) to ensure brand and product visibility in AI-generated answers.

Product Market Alignment: Gain a deep understanding of core IT business products to align search strategies with product capabilities, target buyer personas, and competitive market positioning.

Requirements & Skills

SEO Fundamentals: Solid grasp of technical, on-page, and off-page SEO principles, web crawlers, and search engine algorithms.

Analytical Mindset: Familiarity with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog).

Strategic Thinking: Ability to distinguish between hyper-local and global target audiences and adjust optimization strategies accordingly.

Interest In AI & GEO: Curiosity and eagerness to explore AI search behaviors, Generative Engine Optimization, and voice/AI discovery methods.

We typically respond to applicants within 2-3 business days.