SEO & GEO Lead

Phi Consulting LLC; Islamabad; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

Phi Consulting LLC in Islamabad is seeking an experienced SEO professional to own GEO and AEO initiatives, on-site, working closely with paid media and content teams to drive organic growth.

You will audit technical SEO, create hand-written JSON-LD, craft content calendars, build topic clusters, earn real links, manage local business profiles and track results with GA4, GSC and Ahrefs. This is a hands-on role with clear ownership.

Qualifications

• 3+ years in SEO with proven rankings and organic leads you grew.
• GEO and AEO results: at least one brand cited in ChatGPT, Perplexity or AI Overviews.
• Technical depth to audit a site and hand a dev team a fix list they can ship.
• Schema you write by hand in JSON-LD.
• Links and mentions earned on real sites, never bought from link farms.
• Reddit and community accounts with real history.
• At least one Google Business Profile set up, verified and ranked.
• Clear written English to plan, brief and write content solo.

Responsibilities

• Own on-site SEO: GEO/AEO, content optimization and schema.
• Plan work and execute: keyword research, on-page optimization, and internal linking.
• Earn links from relevant industry sites and manage directories/listings.
• Build content calendars, briefs, blogs, guides and FAQs.
• Refresh content and measure performance with traffic and AI citations.

Skills

3+ years SEO

GEO/AEO results

Technical depth

JSON-LD by hand

Content calendar planning

Google Ads experience

Meta Ads experience

English writing

Tools

Google Search Console

GA4

GTM

Ahrefs

Google Business Profile

Reddit

CMS

Job description

Phi operates from a secured campus in Gulberg Greens, Islamabad. All roles are on-site.

About the role

Phi builds and runs revenue systems for B2B tech companies. We also build our own brands, and you'll own organic growth for Phi on Google and inside ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.

Buyers now ask AI tools before they ever hit a search results page. Your job is to make sure those tools name us when they answer. That's GEO and AEO: getting named, cited and recommended in AI answers. It comes first. Classic SEO, links, community and content all feed it.

This is a hands‑on role. You'll plan the work and do it yourself.

What you'll own

1. AI search (GEO and AEO)

Track how ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews answer the questions our buyers ask, and whether they name us

Rewrite pages so AI tools can quote them: direct answers up top, clear facts, FAQs, comparison tables, sourced numbers

Set up llms.txt, AI crawler access and entity data so models know who we are

Report AI share of voice against competitors every month

2. Technical SEO, on-page and schema

Keyword research and search intent for each brand

Titles, meta, headings, internal links and page structure

Crawling, indexing, sitemaps, robots.txt, redirects and canonicals in Google Search Console

Core Web Vitals and page speed, working with our dev team

JSON-LD by hand for Organization, LocalBusiness, Service, Product, FAQ, HowTo, Article, Review and BreadcrumbList, validated in Google's Rich Results Test

3. Authority: links, listings and community

Earn links from trucking, logistics, freight tech and B2B SaaS sites through guest posts, digital PR, partner pages and resource lists

Get our brands on the directories, review sites and 'best of' lists our buyers and AI tools read: G2, Capterra, Clutch and industry directories

Build real profiles on Reddit (r/Truckers, r/FreightBrokers, r/sales and similar), LinkedIn, Quora and Medium, and add useful answers within each community's rules. No spam, no fake accounts.

Set up and run Google Business Profiles: verification, consistent name, address and phone across every listing, reviews, posts, photos and Q&A

Audit backlinks and clean up toxic ones

4. Content

Build topic clusters and a monthly content calendar for each brand

Write briefs, and write or edit blogs, guides, comparison pages and FAQs that rank on Google and get cited by AI

Refresh old content, and measure every piece by traffic, leads and AI citations

What you need

3+ years in SEO, with rankings and organic leads you grew yourself and can show us

GEO and AEO results: at least one brand you got cited in ChatGPT, Perplexity or Google AI Overviews, with before and after

Technical depth: you can audit a site and hand a dev team a fix list they can ship

Schema you write by hand in JSON-LD, not only through a plugin

Links and mentions earned on real sites, never bought from link farms

Reddit and community accounts with real history, and you know how to add value without getting banned

At least one Google Business Profile you set up, verified and ranked in the local map pack

Clear written English: you can build a content calendar, write a brief and write the piece yourself

Google Search Console, GA4 and Ahrefs or Semrush, and you report results in plain numbers

B2B, SaaS, logistics or trucking experience is a strong plus

You'll sit next to paid media, so these help:

Hands‑on Google Ads and Meta Ads experience

You know how SEO and paid search share keywords, landing pages and conversion tracking

GTM events and conversion tracking setup

AI tools (Claude, ChatGPT, Perplexity) in your research and briefing workflow, with a human edit on everything that ships

Tools

Google Search Console, GA4, GTM, Ahrefs, Google Business Profile, Reddit and our CMS.

Requirements

3+ years of hands‑on SEO with rankings and organic leads you grew yourself, proven GEO/AEO results with a brand you got cited in ChatGPT, Perplexity or AI Overviews, technical SEO depth to audit a site and hand devs a shippable fix list, JSON‑LD schema written by hand, links earned on real sites and never bought, active Reddit and community accounts with real history, at least one Google Business Profile set up, verified and ranked, strong written English to plan, brief and write content solo, fluency in Search Console, GA4 and Ahrefs or Semrush, B2B, SaaS, logistics or trucking experience is a plus