GEO Specialist

Aqsa Shahzad; Lahore; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

Aqsa Shahzad in Lahore is seeking a motivated SEO and content strategist to help define AI-visibility practices for brands. You will track citations, shape citable content, and collaborate with engineers and the SEO specialist across client roadmaps.

With 1–3 years in SEO or digital PR, you will write clear, factual copy, design prompt sets, and document experiments. This is an onsite, full-time role based in Johar Town, Lahore.

Qualifications

• 1–3 years in SEO, content strategy or digital PR.
• Analytical mindset with ability to design prompts and report changes honestly.
• Clear, structured, factual copywriting skills for FAQs or comparison tables.
• Familiarity with Schema.org, HTML structure, robots.txt, and llms.txt.
• Curiosity with discipline to track field changes and separate hype from evidence.

Responsibilities

• Measure AI visibility across prompt sets, citations, and competitor voice monthly.
• Shape citable content with entity-rich pages, direct answers, and FAQs.
• Create structured data feeds and schema like Organization, Product, FAQ, and datasets.
• Run the free and paid AI-visibility audits and document findings.
• Write internal guides and public articles about what works and why.
• Collaborate with SEO and engineering to align client roadmaps across search channels.

Skills

SEO

Content strategy

Digital PR

Analytical habit

Strong writing

Technical literacy

Job description

You make brands visible where search is moving: Google AI Overviews, ChatGPT, Perplexity and Gemini. That means measuring citations, structuring content and data so answer engines can quote it, and running the studio’s AI-visibility audits for clients. A new discipline; you will help define how the studio does it.

The studio already ships agentic-commerce work and runs a free AI-visibility audit; this role turns that into a repeatable practice. You will track how often brands and their competitors are cited across answer engines, find the pages and data that earn citations, and work with the SEO specialist and the engineers to change what the site says and how it is structured.

Because the field is new, part of the job is writing down what works: the studio publishes its methods, and your findings become guides that rank in their own right.

What you will do:

• Measure AI visibility — Prompt sets per client, citation tracking across ChatGPT, Perplexity, Gemini and AI Overviews, competitor share of voice, monthly.
• Shape citable content — Entity-rich pages, direct answers, comparison tables, FAQs and llms.txt files that assistants can read and quote.
• Structured data and feeds — Organization, Product, FAQ and dataset schema; product feeds and Shopify’s agentic-commerce surfaces.
• Run the audits — The free AI-visibility audit for prospects and the paid version for clients, written to a standard you help set.
• Test and document — Small experiments on what earns a citation, written up as internal guides and public articles.
• Work with SEO and engineering — One roadmap per client across classic search and AI search, implemented by the same team.

What you bring:

• One to three years in SEO, content strategy or digital PR — With a genuine, demonstrable interest in how LLM-based search selects and cites sources.
• Analytical habit — You design a prompt set, run it consistently, and report change honestly — including when nothing moved.
• Strong writing — Clear, structured, factual copy; you can draft an FAQ or a comparison table that an assistant would quote.
• Technical literacy — Schema.org, HTML structure, robots and llms.txt; comfortable reading a page’s source.
• Curiosity with discipline — The field changes monthly; you keep up and separate evidence from hype.

Nice to have:

• Python for prompt automation
• experience with Shopify or ecommerce brands
• published writing on SEO or AI search
• basic API work (OpenAI, Perplexity, Gemini)

Onsite, full-time, Johar Town, Lahore.