Senior SEO Specialist - With leadership potential
Location: Remote (Pakistan-based)
A UK-based digital marketing agency specializing in property sector SEO, with plans to expand into a comprehensive marketing agency.
Job Type: Full-time, with significant growth potential.
We're seeking a talented and experienced SEO specialist to join our team as we embark on an exciting journey of growth. Starting with a focus on UK-based property websites, we aim to expand into a full-service digital marketing agency. This role offers not just a job, but a career path with potential for advancement into leadership positions as we grow.
Responsibilities:
- Develop and implement comprehensive SEO strategies, primarily for property-related websites
- Conduct thorough website audits and keyword research
- Optimize on-page elements including meta tags, content, and internal linking
- Develop high-quality, SEO-friendly content tailored to the UK property market and related sectors
- Build and manage off-page SEO campaigns, including link building and local SEO
- Monitor website performance using tools like Google Analytics and Search Console
- Provide regular reports on SEO performance and recommend improvements
- Stay up-to-date with the latest SEO trends and algorithm updates
- Collaborate with UK-based team members and clients
- Be prepared to adapt strategies for potential expansion into related industries
Requirements:
- 3+ years of experience in SEO, with a strong focus on the property or real estate sector
- Proven track record of improving search engine rankings and organic traffic
- Strong knowledge of technical SEO, on-page optimization, and link building strategies
- Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar
- Excellent analytical skills and ability to interpret data to drive strategy
- Strong written and verbal communication skills in English
- Ability to work independently and manage multiple projects simultaneously
- Understanding of UK market and culture is a plus
- Experience in related industries such as home services, construction, or general local business SEO is advantageous.
Job Specification
Technical SEO Skills:
- Technical site auditing
- Schema markup and structured data
- Site speed optimization
- Understanding of crawlability and indexation issues
Content-Related Skills:
- Keyword research and analysis
- Understanding of search intent
- Basic copywriting skills
Off-page SEO Skills:
- Link building strategies
- Social media marketing basics
Analytical Skills:
- Proficiency with Google Analytics and Google Search Console
- Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Data analysis and interpretation
- Ability to create and interpret SEO reports
Project Management Skills:
- Time management
- Task prioritization
- Basic project planning and execution
Communication Skills:
- Fluent written and verbal English
- Ability to explain technical concepts to non-technical stakeholders
Industry-Specific Knowledge:
- Understanding of the property/real estate industry
- Familiarity with property-related terminology and trends
- Knowledge of the UK property market (preferred)
Adaptability and Learning:
- Keeping up-to-date with SEO trends and algorithm changes
- Ability to quickly learn about new industries for future expansion
Strategic Thinking:
- Ability to develop comprehensive SEO strategies
- Understanding how SEO fits into broader digital marketing objectives
Tools and Software Proficiency:
- Experience with content management systems (e.g., WordPress)
- Familiarity with basic HTML and CSS
- Understanding of web technologies and how they impact SEO
Leadership Potential:
- Initiative and self-motivation
- Ability to mentor and guide junior team members
- Vision for growth and scaling operations
- Understanding of UK business culture and communication norms
- Ability to work effectively in a cross-cultural, remote environment
Problem-Solving Skills:
- Ability to troubleshoot SEO issues
- Creative thinking for developing unique SEO strategies
Client Management (for future growth):
- Basic understanding of client relations
- Ability to manage expectations and communicate effectively with clients