SEO Executive

iSystems Ltd; Lahore; Remote; PKR 1,200,000 - 2,000,000; Full time

Job summary

Systems Limited is seeking a technically skilled SEO Executive to join the digital team via an external partner. The role focuses on technical SEO, enterprise CMS platforms like Magento and Adobe AEM, and AI-powered SEO practices.

It's a hands-on, data-driven position with growing ownership over governance, cross-functional alignment, and strategic delivery. You will translate the global SEO roadmap into local deliverables, audit and optimize technical elements, and collaborate with Paid Media,

Qualifications

• Minimum 3 years of experience in SEO, with focus on technical SEO and CMS integrations.
• Familiarity with Magento and Adobe AEM.
• Strong analytical skills and data interpretation.
• Proficiency in Excel and Power BI.
• Experience with SEO tools: GA, GSC, SEMrush, Screaming Frog, Conductor.
• Understanding of HTML, CSS, and schema.org.
• Ability to work remotely with diverse stakeholders.

Responsibilities

• Translate the global SEO roadmap into actionable local deliverables across markets.
• Validate and challenge agency recommendations for technical soundness and efficiency.
• Collaborate with Paid Media, Content, and Analytics teams to drive holistic digital visibility.
• Act as a strategic partner to internal stakeholders to shape SEO priorities and plans.
• Execute technical SEO tasks and CMS updates in Magento and Adobe AEM.
• Conduct SEO audits and deliver actionable recommendations.
• Define and maintain SEO standards and governance.
• Support programmatic SEO initiatives and AI-enabled optimization.
• Monitor organic performance and contribute to dashboards using Power BI.

Skills

Analytical thinking

Data-driven mindset

Communication skills

Independent work

Growth mindset

Cross-functional collaboration

Tools

Magento

Adobe AEM

Excel

Power BI

Google Search Console

SEMRush

Screaming Frog

Google Analytics

Conductor

HTML

CSS

schema.org

Job description

Systems Limited is looking for a technically skilled and strategically minded SEO Executive to join our extended digital team via an external partner. The ideal candidate will have a strong foundation in technical SEO, experience with enterprise CMS platforms (Magento, Adobe AEM), and a forward-thinking mindset to integrate AI-powered SEO practices. This is a hands-on, data-driven role with growing ownership over SEO governance, cross-functional alignment, and strategic delivery.

Key Responsibilities

Strategic & Ownership Layer

• Translate the global SEO roadmap into actionable local deliverables across multiple markets.
• Validate and challenge agency recommendations for technical soundness, efficiency, and alignment with company’s SEO strategy.
• Ensure close collaboration with Paid Media, Content, and Analytics teams to drive holistic digital visibility.
• Act as a strategic partner to internal stakeholders, helping shape SEO priorities and execution plans.

Technical SEO & CMS Execution

• Execute technical SEO tasks including metadata optimization, schema markup, image alt text maintenance, and internal linking improvements.
• Manage small-scale SEO-related updates within Magento and Adobe AEM, ensuring accuracy and adherence to best practices.
• Conduct SEO audits using tools like Screaming Frog, SEMrush, and Google Search Console, and deliver actionable recommendations.

Governance & Standardization

• Define and maintain SEO standards (e.g., naming conventions, metadata templates, schema consistency, link governance).
• Support cross-market alignment and ensure consistency in reporting and implementation.
• Ensure compliance with brand guidelines, legal requirements, and digital governance policies.

AI-Optimized SEO (AIO) Integration

• Leverage AI-powered tools (e.g., Conductor, Similarweb) to identify keyword opportunities, content gaps, and technical issues at scale.
• Support programmatic SEO initiatives such as scalable landing pages and store locator content.
• Use AI to deliver predictive insights on visibility trends and adapt on-page strategies to evolving search engine behaviors (e.g., SGE).
• Stay informed on developments in AI search and generative SEO to future-proof company's organic strategy.

Reporting & Analysis

• Monitor organic performance metrics and SEO health scores; contribute to dashboards using Power BI.
• Track KPIs such as organic traffic growth, share of search, and technical SEO compliance.
• Align SEO reporting with Workfront workflows and ensure visibility across teams.

Required Skills & Experience

• Minimum 3 years of experience in SEO, preferably with a focus on technical SEO and CMS-based implementations.
• Familiarity with Magento and Adobe AEM or similar enterprise CMS platforms.
• Strong analytical skills and attention to detail; comfortable with Excel, Power BI, and data interpretation.
• Proficiency in SEO tools such as Google Search Console, SEMRush, Screaming Frog, Google Analytics, and Conductor.
• Technical SEO aptitude: Early understanding of SEO principles and tools, with a focus on growing expertise in technical SEO.
• Basic understanding of HTML, CSS, and structured data (schema.org).
• Strong analytical skills and attention to detail.
• Ability to work independently and manage multiple tasks in a remote, outsourced setup, along with Strong communication abilities for working with diverse stakeholders and ensuring clear alignment.
• Data-driven mindset: Ability to interpret SEO data and create actionable recommendations from reports.
• Growth potential: Demonstrated capacity to develop into a full-scale SEO expert through continuous learning and hands-on experience.
• Agency Experience (nice to have): to understand agency ways of working and easily validate agency budget spending/scope covered by the agency
• Basic familiarity with HTML, CSS, and structured data (schema.org).