SEO Executive

FusionX Tech; Lahore; On-site; PKR 300,000 - 600,000; Full time

Job summary

An innovative firm is seeking an SEO/SEM expert to elevate their digital marketing efforts. In this role, you will manage all SEO activities, including content strategy and link building, while also overseeing SEM campaigns on platforms like Google and Bing. Your expertise will drive the optimization of website content and architecture to enhance visibility and rankings. Join a dynamic team that values data-driven decisions and creativity, working collaboratively to achieve outstanding results. If you are passionate about performance marketing and have a knack for turning insights into action, this is the perfect opportunity for you.

Qualifications

• Proven experience in managing PPC campaigns across major search engines.
• Solid understanding of performance marketing and online customer acquisition.

Responsibilities

• Execute tests and analyze data to maximize ROI in paid search campaigns.
• Optimize landing pages and manage campaign expenses effectively.

Skills

PPC Campaign Management

Performance Marketing

Website Analytics

SEO Best Practices

Link Building

Keyword Strategy

A/B Testing

Tools

Google Analytics

Bid Management Tools

Job description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Job Specification

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements & Skills:

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM