SEO Content Writer

The Children's Place; Pakistan; On-site; PKR 350,000 - 1,400,000; Full time

Job summary

A leading retail company in Lahore is seeking an SEO Content Writer responsible for creating engaging and optimized content for eCommerce platforms. The ideal candidate will have 2–3 years of experience in SEO writing, strong copywriting skills, and proficiency in keyword research tools. Join us to enhance our online presence and drive sales through compelling content.

Qualifications

• Must have strong command of English, both written and verbal.
• Experience in eCommerce SEO content writing is preferred.
• Ability to manage multiple projects effectively.

Responsibilities

• Write and optimize content for eCommerce platforms.
• Conduct keyword research to inform content strategy.
• Collaborate with SEO teams to align content with marketing goals.

Skills

SEO content writing

Keyword research

Copywriting

HTML knowledge

Education

2–3+ years of experience in SEO content writing

Tools

Google Keyword Planner

SEMrush

WordPress

Job description

Location:

Lahore,

Job Summary:

SEO Content Writer responsible for crafting content that not only ranks in search engines but also drives clicks, engagement, and ultimately, sales. This position requires high proficient in English, experienced with keyword research tools (such as Google Keyword Planner, SEMrush, or Ubersuggest), and capable of producing clean, persuasive copy across product pages, blogs, category descriptions, and more.

Responsibilities:

Key Accountabilities:

• Write, edit, and optimize high-quality content for eCommerce platforms, including product descriptions, category pages, landing pages, and blog articles
• Conduct keyword research using tools like Google Keyword Planner, SEMrush etc.
• Collaborate with SEO and marketing teams to align content with search intent, seasonal trends, and campaign goals
• Craft persuasive, benefit-driven copy that reflects brand voice while incorporating SEO best practices
• Implement on-page SEO elements: headings, internal linking, meta descriptions, alt text, and more
• Monitor content performance and make data-driven recommendations for content updates or enhancements
• Stay current with search engine algorithm changes, content trends, and SEO tools to keep our strategy up to date

Education and Experience:

• 2–3+ years of experience in SEO content writing, preferably in an eCommerce environment
• Excellent copywriting skills with a strong grasp of grammar, style, and brand tone
• Advanced written and verbal communication in English is essential
• Solid understanding of SEO principles and on-page optimization techniques
• Experience conducting keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest
• Familiarity with writing for CMS platforms like Shopify, Magento, WordPress, or similar
• Strong organizational and time management skills, with the ability to handle multiple projects and meet deadlines
• Basic knowledge of HTML or content formatting for SEO