SEO Analyst

Translation Empire; Rawalpindi Cantonment; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

A leading company in digital marketing seeks an SEO Specialist to enhance website traffic through effective optimization strategies. The ideal candidate will have proven SEO and SEM experience, along with a strong background in analytics and web development. This role offers the opportunity to work collaboratively with marketing and development teams to implement best practices and drive results.

Qualifications

• 2-4 years of experience in relevant field.
• Proven experience managing PPC campaigns is a plus.

Responsibilities

• Execute tests and analyze data to maximize website traffic.
• Optimize landing pages for search engine marketing.
• Develop and implement link building strategies.

Skills

SEO experience

SEM experience

Website analytics tools

HTML

CSS

JavaScript

Ranking factors knowledge

Search engine algorithms knowledge

Latest trends in SEO/SEM

Education

BS/MS degree in a quantitative field

Job description

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum traffic on the websites.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google will be a plus
• In-depth experience with website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• 2-4 years of experience in relevant field

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