Senior Video Specialist

IRONGEAR Fitness; Lahore; On-site; PKR 50,000 - 120,000; Full time

Job summary

An established industry player seeks a Senior Video Specialist to elevate their marketing efforts through engaging video content. This role demands creativity and technical expertise, focusing on crafting compelling narratives and managing the entire video production process. You will collaborate with a dynamic marketing team to develop a comprehensive video strategy, ensuring alignment with brand identity and marketing objectives. If you have a passion for visual storytelling and a knack for innovative video concepts, this opportunity offers a collaborative and fun-loving work environment where your contributions will make a significant impact.

Benefits

Competitive base salary

Yearly bonus

Company-sponsored trainings

Collaborative atmosphere

Pick & Drop

Qualifications

• 3-5 years of experience in video production with a strong portfolio.
• Proficiency in video editing software and operating professional equipment.

Responsibilities

• Develop and execute a video content strategy aligned with marketing goals.
• Plan, shoot, and edit various video content types, managing the entire process.

Skills

Video Production

Scriptwriting

Video Editing

Visual Storytelling

Project Management

Innovative Thinking

Education

Bachelor's degree in Film Production

Certifications in video production

Tools

Adobe Premiere Pro

Final Cut Pro

Video Analytics Tools

Job description

Job Overview:

The Senior Video Specialist is a key role within our organization's marketing team, responsible for creating and managing video content that drives engagement, conveys our brand message, and supports our marketing strategies. This position requires a high level of creativity, technical proficiency, and a deep understanding of video production to produce compelling and visually stunning video content that resonates with our target audience.

Required Qualifications:

• Bachelor's degree in Film Production, Digital Media, Communication, or a related field. Relevant certifications in video production and editing are a plus.
• A minimum of 3-5 years of experience in video production, with a strong portfolio demonstrating proficiency in video creation and editing.
• Proficiency in operating professional video cameras, lighting equipment, and audio equipment. Strong knowledge of video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Exceptional scriptwriting skills, with the ability to craft engaging and effective video scripts.
• A deep understanding of visual storytelling techniques and the ability to create captivating narratives through video content.
• Knowledge of video content strategy and how it integrates into broader marketing strategies.
• Proficiency in using video analytics tools to track and analyze video performance.
• Strong project management skills, including the ability to manage multiple video projects simultaneously.
• Innovative thinking and the ability to generate fresh, visually engaging video concepts.
• Flexibility to adapt to changing video production trends, technology, and audience preferences.

Compensation and Benefits:

• Competitive base salary and yearly bonus.
• Company-sponsored trainings, workshops, education, and development programs.
• Collaborative yet fun-loving atmosphere: space that fosters employee wellbeing.
• Pick & Drop

Job Specification

• Video Strategy: Develop and execute a comprehensive video content strategy that aligns with our marketing objectives, brand identity, and target audience. Collaborate with the marketing team to ensure video content supports overall marketing goals.
• Video Production: Plan, shoot, and edit a variety of video content, including promotional videos, product demonstrations, interviews, webinars, and more. Manage the entire video production process, from concept to post-production.
• Scriptwriting: Craft engaging video scripts that effectively communicate our brand message and engage viewers. Collaborate with the marketing and creative teams to ensure alignment with marketing campaigns.
• Visual Storytelling: Use visual storytelling techniques to create compelling narratives and evoke emotional responses through video content.
• Technical Expertise: Utilize professional video and audio equipment, lighting setups, and post-production software to produce high-quality video content. Ensure the technical aspects of video production meet industry standards.
• Animation and Motion Graphics: Create or oversee the creation of animations and motion graphics to enhance video content and explain complex concepts.
• Video Editing: Edit and enhance video content, ensuring it meets quality and branding standards. Incorporate visual effects, music, and sound design as needed.
• Distribution and Promotion: Develop strategies for video content distribution and promotion through various channels, including social media, YouTube, and email marketing.
• Engagement Monitoring: Monitor video engagement metrics, such as views, likes, shares, comments, and click-through rates. Analyze performance data to assess the effectiveness of video content and make data-driven improvements.
• Equipment Management: Maintain and upgrade video production equipment and stay informed about the latest video technology trends and advancements.
• Team Collaboration: Collaborate with cross-functional teams, including marketing, design, and content creators, to ensure video content aligns with overall marketing strategies.
• Conversion Rate Optimization (CRO): Collaborate with the UX and SEO teams to improve user experience and conversion rates for video-driven traffic.
• Brand Consistency: Ensure that all video content aligns with the organization's brand guidelines and maintains a consistent brand identity.