Senior SEO/ SEM Manager

IBG Digital; Islamabad Capital Territory; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital marketing agency in Islamabad is seeking an SEO Specialist to enhance clients' organic search results and execute effective SEO campaigns. The ideal candidate has strong knowledge of Google algorithms, can write engaging content, and is familiar with PPC strategies. Responsibilities include analyzing client sites, preparing strategy reports, and optimizing website content for search engines. Join a dynamic team dedicated to improving online visibility.

Qualifications

• Strong understanding of organic search results and SEO strategies.
• Ability to write effective and engaging SEO content.
• Experience in analyzing and improving site performance.

Responsibilities

• Develop and implement SEO campaigns.
• Analyze client sites for improvements.
• Prepare detailed reports on SEO strategies.
• Create original content for websites and blogs.
• Adjust PPC campaigns based on performance.

Skills

Knowledge of Google Algorithms

Basic web design and development

SEO content writing

PPC campaign management

Job description

Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.

PRIMARY RESPONSIBILITIES

Review and analyze client sites for areas that need to improved, deleted, or revised.

Prepare detailed strategy reports.

Identify the least expensive but most powerful and profitable keywords for client sites.

Improve a company's organic search results.

Write effective headlines, body copy, and websites.

Ensure websites are filled with optimal keywords.

Place keywords appropriately in copy to gain most search engine traffic.

Write original, powerful SEO content for blogs and websites.

Implement off-page SEO content strategies such as coding.

Effectively use header tags.

Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

Strategize ways to improve and track site performance.

Compile and present SEO performance reports.

Adjust PPC campaigns as needed.

Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.

Utilize basic programming and web design skills to enhance SEO.

Create advanced SEO strategies.

Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Job Specification

Good Knowledge of Google Algorithms

Web Design and Development - Basic knowledge

Marketing and Advertising - Islamabad, Pakistan