Senior Sales Manager- DST-Informal-Rohtak

PeopleStrong; Punjab; On-site; PKR 7,265,000 - 11,625,000; Full time

Job summary

AB Housing Finance Limited is seeking a Senior Sales Manager to strategize and scale top-line growth within the ABG ecosystem, including employees, distributors, and vendors. The role involves strong client engagement, market penetration, and cross-selling financial products across ABG premises and associated units.

Ideal candidates have 3–6 years in financial services, willingness to travel to ABG plants, and a proven track record of meeting sales targets in a dynamic environment.

Qualifications

• Role targets top-line growth through sales and business strategies.
• Sales to ABG ecosystem: employees, distributors, vendors.
• Requires 3–6 years of experience in financial services.

Responsibilities

• KRA1: Drive sales productivity and achieve targets.
• KRA2: Acquire new customers in the territory; cross-sell opportunities.
• KRA3: Ensure efficient processes across customer lifecycle.
• KRA4: Monitor market and competition; share insights with seniors.
• KRA5: Invest in self-development and capability building.

Skills

Graduate

Job description

Senior Sales Manager- DST-Informal-Rohta...

ABG103539

• Financial Services
• Punjab

Posted On 24 Apr 2026

End Date 21 Oct 2026

Required Experience 3 - 6 years

Basic Section

No. Of Position 5

Grade 10

Level NA

Organisational

BUSINESS_UNIT-1 AB Housing Finance Limited

BUSINESS_UNIT-2 AB Housing Finance Limited

BUSINESS_UNIT-3 AB Housing Finance Limited

DEPARTMENT-1 Housing Finance Sales

Country India

Skills

Skill

Graduate

CERTIFICATION

Job Description

Job Purpose

This role is responsible to strategically drive and scale the top line by devising sales and business strategies for tapping into the ABG Ecosystem – ABG Employees, Distributors, Vendors, etc.

Job Context/Job Challenges:Organizational ContextABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities. ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers. ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics. Key Challenges:Making inroads into ABG ecosystemConducting marketing activities in these premises to create awareness and promote sales of financial products distributed by ABCDIdentifying business opportunities to scale business and drive topline from these premisesProviding services w.r.t financial products to people in these premisesProviding after sales services in these premisesApart from tapping into the business opportunities in these plants, leveraging business opportunities in One ABC branches and also tapping into natural market/open market to increase sales in the assigned territoryRegular visits to ABG Plants/Factories near base branch location to ensure sourcing from ABG employees & their families, nearby townshipsAbility to identify key influencers and build relationships with plant heads/local population in the worksite areaWillingness to travel often at a set frequency to the plant/factory locationAbility to connect with multiple levels/types of people- top senior management to plant workers- with clear understanding of their value & need systemGood and clear communication regarding financial awareness, product features, key differentiators of ABC product suiteAbility to navigate ambiguity and unchartered path without constant monitoring/supervisionDisciplined and dedicated and persistent- especially in new environment conditionsWillingness to go out of one’s way to provides superior customer service to ABG employees and workers, keeping the customer at the centre of every thought, word & action

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Sales Productivity Driving topline in the assigned productivityAchieving business targetsMaintaining a healthy product mix

KRA2 New Customer Acquisition Increase customer acquisition in the assigned territoryAcquire new customers while identifying cross-sell and up-sell opportunities with existing customers and increasing no of products sold per customer

KRA3 Operational Effectiveness Track and ensure efficient business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL

KRA4 Market Intelligence & Competition Awareness Keep a close watch on the market to tap into new business opportunitiesContinuous monitoring of the competition and its products/activities/engagements/strategies to stay ahead of the competitionKeep sharing market/competition updates to the seniors and management to help the company informed and stay ahead of competition

KRA5 Self Development Invest in self learning and capability buildingLeverage online/offline learning and development platforms for sef development