Senior Mobile Analytics & Monetization Lead

Game District; Punjab; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

Game District in Pakistan seeks a Senior Product Analyst to build dashboards monitoring player health, retention, and monetisation. You will conduct cohort analyses, identify churn risks, and deliver actionable recommendations to product and live-ops teams.

The role covers UA reporting, attribution dashboards, and revenue analytics across IAP and geos. You will design and analyse A/B tests, work with mobile attribution platforms, and communicate findings to stakeholders.

Qualifications

• 5 years of experience in a data analyst or analytics role, preferably in mobile gaming or a consumer app environment.
• Proficiency in SQL — able to write complex queries independently (joins, window functions, aggregations, subqueries).
• Strong working knowledge of Excel or Google Sheets for ad-hoc analysis and reporting.
• Experience with at least one BI or dashboarding tool: Tableau, Looker, Mode, or equivalent.
• Familiarity with mobile attribution platforms: AppsFlyer, Adjust, or Singular.
• Working knowledge of core mobile gaming KPIs across retention, UA, and monetisation.
• Ability to independently scope an analytical question, structure an approach, and deliver a clear output with a recommendation.
• Strong written and verbal communication — able to present findings to non-technical stakeholders without losing accuracy.

Responsibilities

• Build dashboards to monitor player health, retention, engagement, and churn.
• Perform cohort, funnel, and player segmentation analyses to uncover behavioral insights.
• Identify churn risks, engagement opportunities, and metric anomalies, delivering actionable recommendations to product and live-ops teams.
• Own UA performance reporting across paid channels, tracking acquisition, conversion, and ROAS metrics.
• Build attribution dashboards and analyze campaign, channel, creative, and geo performance to drive optimization.
• Deliver actionable post-campaign insights, monitor paid vs. organic trends, and identify top-performing creatives.
• Track and report revenue across IAP products, geos, platforms, and player segments while monitoring core monetisation KPIs.
• Build LTV models, analyze IAP offer performance, and identify high-value payer segments to optimize monetisation.
• Reconcile platform revenue, investigate anomalies, and provide actionable insights to support monetisation decisions.
• Own live-ops event tracking, ensuring accurate instrumentation and real-time performance monitoring.
• Measure event impact on engagement, retention, and revenue through pre/post-event analysis and KPI tracking.
• Maintain event performance history and deliver timely post-event reports with actionable recommendations.
• Design, execute, and analyze A/B and multivariate experiments across product, monetization, and store surfaces.
• Ensure statistically sound testing by defining success metrics, validating test integrity, and delivering data-backed recommendations.
• Maintain an experimentation backlog and log to prioritize, track, and scale high-impact learnings.

Skills

SQL

Excel/Sheets

BI tools

Mobile attribution

Mobile KPIs

Communication

Problem solving

Independent scoping

Tools

Tableau

Looker

Mode

Google Data Studio

AppsFlyer

Adjust

Singular

Firebase

Mixpanel

Amplitude

GameAnalytics

BigQuery

Snowflake

Job description

Game District in Pakistan seeks a Senior Product Analyst to build dashboards monitoring player health, retention, and monetisation. You will conduct cohort analyses, identify churn risks, and deliver actionable recommendations to product and live-ops teams.

The role covers UA reporting, attribution dashboards, and revenue analytics across IAP and geos. You will design and analyse A/B tests, work with mobile attribution platforms, and communicate findings to stakeholders.