Senior HubSpot Marketing Specialist

Software Finder Careers; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Software Finder is seeking a Senior HubSpot Marketing Specialist to own day-to-day lead generation operations, building and optimizing HubSpot campaigns and automated workflows, and maintaining CRM data hygiene that keeps the funnel trustworthy.

The ideal candidate has hands-on HubSpot expertise, a strong grasp of inbound marketing and lead scoring, and is comfortable owning daily operations with a sharp eye for detail.

Qualifications

• Proven HubSpot Marketing Hub setup and automation.
• Strong inbound marketing and lead scoring experience.
• Excellent attention to detail for daily operations.
• Ability to work cross-functionally with sales and marketing.
• HubSpot certifications preferred.

Responsibilities

• Build, monitor, and optimize HubSpot campaigns and automations.
• Track high-intent buyer behavior and convert to qualified leads.
• Execute daily lead generation tactics to maintain steady pipeline.
• Maintain CRM data hygiene and lifecycle accuracy for reliable reporting.
• Align lead handoff criteria with sales and marketing goals.
• Monitor performance and fix data quality or workflow issues.

Skills

HubSpot

Lead management

Inbound marketing

Lead scoring

Campaign optimization

CRM hygiene

Cross-functional teamwork

Job description

Job Description:

About The Role

Software Finder is seeking an experienced Senior HubSpot Marketing Specialist to own our day-to-day lead generation operations and drive high-intent buyers through the funnel. This role will be responsible for building and optimizing HubSpot campaigns and automated workflows, executing daily lead generation tactics, and maintaining the CRM data hygiene that keeps the whole funnel trustworthy.

The ideal candidate has proven, hands-on HubSpot expertise, a strong grasp of inbound marketing and lead scoring, and is comfortable owning daily operations with a sharp eye for detail.

Key Responsibilities

• Build, monitor, and optimize HubSpot marketing campaigns and automated workflows to nurture buyer intent across the funnel.
• Track high-intent buyer behavior and convert it into qualified, sales-ready leads.
• Execute daily lead generation tactics, ensuring a consistent, well-managed flow of leads into the pipeline.
• Maintain CRM data hygiene, including contact records, segmentation, and lifecycle accuracy, so downstream reporting and handoff stay reliable.
• Collaborate closely with sales and marketing teams to align lead handoff criteria and shared campaign goals.
• Monitor campaign and lead-gen performance, flagging and fixing data quality or workflow issues as they come up.

Requirements

• Proven expertise in HubSpot Marketing Hub setup, automation, and lead management.
• Strong background in inbound marketing, lead scoring, and lead generation strategies.
• Excellent attention to detail for managing daily marketing operations.
• Comfortable working cross-functionally with sales and marketing to keep lead handoff and campaign goals aligned.
• HubSpot certification(s) preferred (e.g., HubSpot Marketing Software or Inbound certification).

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.