Senior Consumer Insights & Market Researcher

Transsion; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Transsion Holdings in Lahore is seeking a Senior Researcher to lead consumer research, market analysis, and strategic insights that inform product direction. You will design studies, analyze data, and translate findings into actionable recommendations for product teams and stakeholders.

The role requires strong analytical abilities, experience with various research methods, and the capacity to manage multiple projects in a fast-paced technology environment.

Qualifications

• Bachelor's or master's degree in market research, business, marketing, or related field.
• Proven experience in consumer research, market research, or a similar role.
• Strong analytical, problem-solving and data interpretation skills.
• Experience with research methodologies, data analysis tools and reporting.
• Excellent communication, presentation and stakeholder management skills.
• Ability to work independently and manage multiple research projects.

Responsibilities

• Conduct consumer research, market analysis and competitor studies to identify trends and user needs.
• Design and execute qualitative and quantitative research: surveys, interviews and focus groups.
• Analyze consumer behavior and data to generate actionable insights.
• Identify customer pain points and propose product improvements based on research.
• Prepare research reports and present insights to stakeholders.
• Collaborate with cross-functional teams to support product development and decisions.
• Monitor industry trends in the smartphone and technology market.

Skills

Analytical thinking

Data interpretation

Problem solving

Communication

Presentation skills

Stakeholder management

Independent working

Project management

Education

Bachelor's or Master's in Market Research/Business/Marketing

Job description

Transsion Holdings in Lahore is seeking a Senior Researcher to lead consumer research, market analysis, and strategic insights that inform product direction. You will design studies, analyze data, and translate findings into actionable recommendations for product teams and stakeholders.

The role requires strong analytical abilities, experience with various research methods, and the capacity to manage multiple projects in a fast-paced technology environment.