Market Research Lead: Insights & Strategy

NIQ for Digital Commerce; Lahore Cant; On-site; PKR 800,000 - 1,100,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ is seeking a market research professional in Pakistan to manage client relationships and translate briefs into research plans. You will develop proposals, prepare insightful reports, and apply advanced analytics and quantitative methodologies across projects.

The role emphasizes planning, budgeting, and delivering high-quality insights for clients, with strong communication and teamwork in a fast-paced environment.

Qualifications

• 6 months to 1 year of experience in market research.
• Bachelor's degree in Statistics, Marketing, Business Administration, Management, Economics, or related field.
• Experience in primary quantitative market research and measurement techniques.
• Strong analytical and problem-solving skills with large datasets.
• Excellent written and verbal communication skills.
• Proficiency in Excel and PowerPoint.
• Attention to detail in a fast-paced environment.

Responsibilities

• Client management: independently manage client relationships and queries.
• Proposal development: translate briefs into research approaches.
• Reporting & insights: create reports with actionable recommendations.
• Advanced data analysis: apply regression, correlation, CBC, and related methods.
• Research methodology: work with quantitative market research methods.
• Planning & analysis: develop analysis plans and manage project phases.
• Project administration: ensure on-time delivery and budgeting.

Skills

Client management

Proposal development

Reporting & insights

Advanced data analysis

Quantitative market research

Research planning

Education

Bachelor's degree in Statistics or related field

Tools

Microsoft Excel

PowerPoint

Job description

NIQ is seeking a market research professional in Pakistan to manage client relationships and translate briefs into research plans. You will develop proposals, prepare insightful reports, and apply advanced analytics and quantitative methodologies across projects.

The role emphasizes planning, budgeting, and delivering high-quality insights for clients, with strong communication and teamwork in a fast-paced environment.