Search Engine Optimization Specialist

Vivacity solutions; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Part time

Job summary

An innovative firm is seeking a Part-Time SEO Specialist to enhance online visibility through effective SEO strategies. The ideal candidate will have a minimum of 3-4 years of experience and a passion for optimizing websites across various customer segments. Responsibilities include conducting keyword research, performing technical audits, and collaborating with content creators to ensure SEO-friendly content. This role offers a unique opportunity to work with a dynamic team and stay updated with the latest SEO trends, making a significant impact on the company's online presence.

Qualifications

• 3-4 years of experience in SEO with a proven track record.
• Proficiency in SEO tools and understanding search engine algorithms.

Responsibilities

• Conduct keyword research and optimize website content for SEO.
• Develop link-building strategies and manage social media interactions.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Content Optimization

Performance Analysis

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

We are looking for a Part-Time SEO Specialist with a minimum of 3-4 years of experience in the field. The ideal candidate should possess a positive attitude, a willingness to learn, and a strong passion for SEO. This role requires expertise in On-Page, Off-Page, and Technical SEO, along with the ability to work on various projects across different customer segments.



Key Responsibilities:

• On-Page SEO: Conduct keyword research, optimize website content, meta tags, and headers, improve site structure, and ensure the website is search engine friendly.

• Off-Page SEO: Develop and execute link-building strategies, manage social media interactions, and engage in online community building to enhance the website's authority and ranking.

• Technical SEO: Perform website audits, resolve technical issues, improve site speed, ensure mobile-friendliness, and implement structured data.

• Content Optimization: Collaborate with content creators to develop SEO-friendly content and ensure it aligns with the latest SEO trends and guidelines.

• Performance Analysis: Monitor, analyze, and report on key SEO metrics, such as organic traffic, ranking, and conversions. Use tools like Google Analytics, Google Search Console, and SEO software to track performance and make data-driven decisions.

• Stay Updated: Keep up with the latest SEO trends, algorithm changes, and industry best practices to ensure our strategies remain effective.

• Collaboration: Work closely with the marketing team, web developers, and other stakeholders to implement SEO strategies and achieve business goals.



Qualifications:

• Minimum of 3-4 years of experience in SEO.

• Proven track record of successful SEO campaigns and projects.

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

• Strong understanding of search engine algorithms and ranking factors.

• Excellent written and spoken English skills.

• Ability to work on multiple projects simultaneously and manage time effectively.

• Positive attitude, eagerness to learn, and adaptability to new challenges.

• Experience working across various customer segments is a plus.

Preferred Skills:

• Knowledge of HTML, CSS, and JavaScript as they relate to SEO.

• Familiarity with CMS platforms such as WordPress, Shopify, or Magento.

• Experience with local SEO and international SEO.

• Basic understanding of PPC and other digital marketing channels.