Search Engine Optimization Executive

Madeform; Karachi Division; On-site; PKR 670,000 - 1,116,000; Full time

Job summary

MadeForm is seeking an SEO Executive to drive keyword research, on-page optimization, and regular SEO audits from our Karachi base. This full-time, on-site role collaborates with content and development teams to improve rankings and organic visibility.

You will monitor rankings and traffic, analyze data, execute link-building strategies, and contribute to social media marketing initiatives. A background in marketing or digital communications with hands-on SEO tools is ideal.

Qualifications

• Proven experience in keyword research and SEO audits.
• Hands-on experience with on-page SEO: meta tags, content optimization, internal linking, and site structure.
• Experience in link building and outreach for high-quality backlinks.
• Familiarity with social media marketing to support organic visibility.
• Proficiency with SEO tools and basic HTML/CSS understanding.
• Strong analytical, communication, and collaboration skills in a team setting.
• Educational background in Marketing, CS, or Business, or equivalent experience.

Responsibilities

• Monitor rankings and traffic; analyze performance data to identify opportunities.
• Implement and manage link-building strategies.
• Coordinate with content and development teams to ensure SEO best practices.
• Collaborate on social media marketing initiatives to boost organic visibility.
• Prepare performance reports and present insights to stakeholders.
• Stay current with search engine guidelines and industry trends.

Skills

Keyword research

SEO audits

On-page SEO

Meta tags optimization

Content optimization

Internal linking

Site structure optimization

Link building & outreach

Social media marketing familiarity

SEO tools proficiency

HTML/CSS basics

Analytical & communication skills

Education

Marketing/CS/Business degree or equivalent

Tools

Google Search Console

Google Analytics

Keyword research tools

Job description

Company Description

MadeForm helps businesses build a stronger online presence through effective SEO and modern website development. The team focuses on improving Google rankings, enhancing local visibility, and creating professional WordPress and Shopify websites that drive measurable business growth. MadeForm turns digital ideas into practical results by combining technical expertise with strategic thinking. Applicants can expect to join a company committed to collaboration, performance-driven solutions, and long-term client success.

Role Description

The Search Engine Optimization Executive is a full-time, on-site role based in the Karachi Division. The person in this role will perform keyword research, optimize website content and structure for on-page SEO, and conduct regular SEO audits to identify opportunities for improvement. Day-to-day tasks include monitoring rankings and traffic, analyzing performance data, implementing link-building strategies, and coordinating with content and development teams to ensure SEO best practices are followed. The role also involves collaborating on social media marketing initiatives to support organic visibility, preparing performance reports, and staying current with search engine guidelines and industry trends.

Qualifications

• Candidates should possess strong skills in keyword research and SEO audits to guide data-driven optimization decisions.
• Candidates should possess hands-on experience with on-page SEO, including meta tags, content optimization, internal linking, and site structure.
• Candidates should possess practical skills in link building and outreach to develop high-quality, relevant backlinks.
• Candidates should possess familiarity with social media marketing to support overall organic presence and brand visibility.
• Candidates should possess proficiency with SEO tools (e.g., Google Search Console, Google Analytics, keyword research tools) and basic understanding of HTML/CSS.
• Candidates should possess strong analytical, communication, and collaboration skills, with the ability to work effectively in an on-site team environment.
• Relevant education in Marketing, Computer Science, Business, or a related field, or equivalent practical experience is beneficial.
• Previous experience in an SEO or digital marketing role, preferably within an agency or growth-focused environment, is an advantage.