Search Engine Optimization Executive

ICT - Institute of Corporate and Taxation; Islamabad; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

ICT - Institute of Corporate and Taxation is seeking an SEO Executive to optimize the institute's online presence from Islamabad. You will conduct keyword research, perform on-page optimization, execute link-building, and run regular SEO audits of websites and content assets.

Collaborating with content and marketing teams, you will implement best practices, monitor performance metrics, prepare reports, and recommend data-driven improvements to boost visibility and lead generation.

Qualifications

• Candidates should have strong skills in keyword research and SEO audits.
• Experience in on-page, off-page and technical SEO, including meta tags, headings, internal linking, and content optimization.
• Candidates should possess experience with link building and outreach to develop high-quality backlinks.
• Familiarity with social media marketing to support SEO goals and enhance brand visibility.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, keyword research tools, and SEO audit platforms).
• Strong analytical, reporting, and problem-solving skills, with attention to detail and a focus on measurable results.

Responsibilities

• Perform keyword research to identify opportunities and diagnose performance issues.
• Execute on-page SEO optimization and technical SEO improvements.
• Lead link-building campaigns and outreach for high-quality backlinks.
• Conduct regular SEO audits of the website and content assets.
• Collaborate with content and marketing teams to align SEO with campaigns.
• Monitor performance metrics and prepare data-driven reports for improvement.

Skills

Keyword Research

SEO Audits

On-Page SEO

Off-Page SEO

Technical SEO

Meta Tags

Content Optimization

Link Building

Social Media Marketing

Analytics & Reporting

Cross-functional Collaboration

Communication

Education

Bachelor’s degree in Marketing/Business/IT/Communications

Tools

Google Analytics

Google Search Console

Keyword Research Tools

SEO Audit Platforms

Job description

Company Description

ICT - Institute of Corporate and Taxation is a professional development organization specializing in corporate taxation and corporate law. The institute focuses on practical, real-world application through comprehensive, expert-led training and coaching programs. It serves professionals seeking to deepen their technical skills and stay current with evolving regulations and practices. ICT emphasizes hands-on learning, industry relevance, and career advancement for individuals working in corporate and taxation fields.

Role Description

This is a full-time, on-site role based in Islamabad for a Search Engine Optimization (SEO) Executive. The SEO Executive will manage and optimize the institute’s online presence to improve search rankings and organic traffic. Daily responsibilities include conducting keyword research, performing on-page SEO optimization, executing link-building strategies, and running regular SEO audits of the website and content assets. The role also involves collaborating with content and marketing teams, integrating SEO best practices into campaigns, and coordinating social media marketing activities to support overall visibility and lead generation. The SEO Executive will monitor performance metrics, prepare reports, and recommend data-driven improvements.

Qualifications

• Candidates should possess strong skills in keyword research and SEO audits to identify opportunities and diagnose performance issues.
• Candidates should possess practical expertise in on-page,off page and technical SEO, including meta tags, headings, internal linking, and content optimization.
• Candidates should possess experience with link building and outreach to develop high-quality, relevant backlinks.
• Candidates should possess familiarity with social media marketing to support SEO goals and enhance brand visibility.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, keyword research tools, and SEO audit platforms).
• Strong analytical, reporting, and problem-solving skills, with attention to detail and a focus on measurable results.
• Ability to collaborate with cross-functional teams and communicate SEO recommendations clearly.
• Bachelor’s degree in Marketing, Business, IT, Communications, or a related field; Must have 2 years of prior experience in SEO