SaaS Product Marketing Lead — AI-Driven Launches

vFairs; Lahore; Teletrabalho; PKR 19 391 000 - 30 471 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote work

Resumo da oferta

vFairs is an all-in-one event management platform with distributed teams and a strong product marketing function. We are seeking a Product Marketer to shape messaging, drive demand, and enable sales and customer success teams.

You will own GTM strategy for product modules, work with product and design to craft compelling value propositions, and lead launch activities. This role emphasizes AI/LLMs usage and data-driven storytelling.

Qualificações

• Have 4+ years in product marketing, ideally in SaaS products.
• Can write copy that's clear and compelling without sounding robotic.
• Like working cross-functionally and don’t need everything spelled out.
• Has working knowledge of marketing channels and metrics (social, web, content, video, performance).
• Get excited about digging into data, customer feedback, and competitive research.
• Can stand up in front of a sales team and persuade them of the product value.
• Has a passion and acumen for AI/LLMs.
• Have a degree in Marketing, Business, or equivalent.

Responsabilidades

• Own GTM strategy for specific product modules and launch cycles.
• Attend roadmap calls with the product team to understand what’s being built and why.
• Develop positioning and messaging as the product evolves.
• Write short, punchy copy for landing pages and work with the web team to publish live assets.
• Train sales teams on launches and run live demos.
• Lead launch plans, budget requests, and execution to land successfully.
• Collaborate with customer success to gather feedback and inform future builds.
• Leverage AI/LLMs to speed up workflows while applying human judgment.

Conhecimentos

Copywriting

Cross-functional collaboration

Data analysis

AI/LLMs interest

Sales enablement

Marketing channels

Formação académica

Marketing/Business degree

Ferramentas

G2

Gong

Descrição da oferta de emprego

vFairs is an all-in-one event management platform with distributed teams and a strong product marketing function. We are seeking a Product Marketer to shape messaging, drive demand, and enable sales and customer success teams.

You will own GTM strategy for product modules, work with product and design to craft compelling value propositions, and lead launch activities. This role emphasizes AI/LLMs usage and data-driven storytelling.