Product Marketing Lead: GTM & Launch Strategist

vFairs; Lahore; Sur place; PKR 1 800 000 - 3 600 000; Plein temps

Résumé du poste

vFairs, a leading all-in-one event management platform, is seeking a Product Marketer to shape messaging, drive demand, and enable sales across SaaS products. You will own GTM for modules, conduct market research, and craft compelling positioning that resonates with buyers.

You'll work on customer-facing roadmaps, landing pages, and web content, while updating training docs and aligning with sales. A data-driven, AI-aware mindset is essential.

Qualifications

• 4+ years in product marketing, ideally in SaaS products.
• Ability to write clear, compelling copy without sounding robotic.
• Strong cross-functional collaboration and proactive work style.
• Familiarity with marketing channels (social, web, content, video, performance).
• Interest in AI/LLMs and data-driven storytelling.

Responsabilités

• Own go-to-market strategy for product modules and launches.
• Develop positioning and messaging to resonate with customers.
• Conduct market research using reviews, calls, and competitive analysis.
• Create customer-facing roadmaps, landing pages, and web content.
• Enable sales with training materials and live demos.
• Lead launch plans, budgets, and cross-team coordination.
• Gather feedback with customer success to drive product direction.

Connaissances

Product marketing

GTM strategy

Messaging

Market research

Sales enablement

Launch planning

AI/LLMs

Claude

Formation

Degree in Marketing/Business

Outils

Claude

Description du poste

vFairs, a leading all-in-one event management platform, is seeking a Product Marketer to shape messaging, drive demand, and enable sales across SaaS products. You will own GTM for modules, conduct market research, and craft compelling positioning that resonates with buyers.

You'll work on customer-facing roadmaps, landing pages, and web content, while updating training docs and aligning with sales. A data-driven, AI-aware mindset is essential.