Remote Salesforce Product & Technical Leader

Secure IQ Services; Pakistan; On-site; PKR 29,869,000 - 41,816,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Direct employment with established,高‑g

Shape Salesforce end-to-end

Work with global clients

Leadership progression

Job summary

Reef is seeking a senior Salesforce Product & Technical Lead to own the Salesforce ecosystem end-to-end, drive data quality, and ensure CRM performance in a fast-growing business.

You will lead a Salesforce Administrator, prioritise initiatives, and collaborate with cross-functional teams to align technology with business outcomes, delivering measurable impact across systems and processes.

Qualifications

• Excellent spoken and written English.
• 5+ years of experience with Salesforce (Development + System Ownership).
• Strong experience with Apex, Lightning Web Components (LWC), SOQL/SOSL, and integrations.
• Proven experience taking ownership of Salesforce or CRM systems in a business environment.
• Experience managing or working closely with Salesforce Administrators.
• Strong product or systems-thinking mindset - able to prioritise and drive initiatives.
• Ability to balance hands-on technical work with strategic oversight.
• Strong understanding of Salesforce data architecture, governance, and best practices.
• Experience working in live production environments.
• Strong problem-solving and debugging capabilities.
• Ability to manage multiple priorities and push projects forward independently.
• High attention to detail, especially around data accuracy and system reliability.
• Familiarity with data enrichment or scraping tools (e.g. Apify or similar) is a plus.
• Must be able to work in alignment with Sydney, Australia business hours.
• Fast and reliable internet connection; your own laptop or desktop suitable for the role; a quiet working environment.

Responsibilities

• Own and manage the Salesforce platform end-to-end, including performance, scalability, and data quality.
• Act as the primary point of ownership for Salesforce across the business.
• Prioritise and manage Salesforce-related projects, ensuring alignment with business goals.
• Lead and manage a Salesforce Administrator, providing direction, oversight, and support.
• Develop and maintain custom Salesforce solutions using Apex and Lightning Web Components (LWC).
• Design and maintain scalable CRM architecture and workflows.
• Identify inefficiencies, gaps, and opportunities across data and system processes.
• Drive improvements in data quality, hygiene, and usability across the platform.
• Oversee data enrichment, ingestion, and automation workflows.
• Manage integrations between Salesforce and external tools.
• Collaborate closely with leadership, operations, and data teams to align priorities.
• Troubleshoot and resolve issues in a live production environment.
• Build systems, documentation, and processes to support long-term scalability.
• Continuously improve system performance while reducing technical debt.
• Experience leading or mentoring technical resources.

Skills

English proficiency

Salesforce expertise

Apex

Lightning Web Components

SOQL/SOSL

CRM architecture

Leadership

Stakeholder management

Data governance

Tools

Apify

Job description

Reef is seeking a senior Salesforce Product & Technical Lead to own the Salesforce ecosystem end-to-end, drive data quality, and ensure CRM performance in a fast-growing business.

You will lead a Salesforce Administrator, prioritise initiatives, and collaborate with cross-functional teams to align technology with business outcomes, delivering measurable impact across systems and processes.