Regional Sales Manager

The Catalyst Group; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

A construction industry leader is seeking a Regional Sales Manager in Lahore to oversee sales operations and manage product distribution. The successful candidate will promote finishing products to builders and contractors, develop B2B relationships, and achieve sales targets. Candidates should have a degree in Business or Civil Engineering and extensive experience in sales of construction materials.

Qualifications

• 10-12 years of experience in sales of construction or finishing materials.
• Willing to travel frequently within the region.

Responsibilities

• Drive sales by promoting products to builders, contractors, and retailers.
• Identify and manage distributors and dealers.
• Develop B2B relationships with architects and engineers.
• Conduct product demos and resolve technical issues.
• Train sales reps and distributors on product knowledge.

Skills

Strong dealer/distributor network

Excellent communication

Negotiation skills

Leadership skills

Understanding of site application methods

Education

Bachelor’s degree in Business or Civil Engineering

Job description

The Catalyst Group is hiring a Regional Sales Manager for its client Shahid Builders, a leading construction company.

Reports To: Director / MD

Location: Lahore

Industry: Building Materials / Construction Chemicals / Finishing Products

About the role: The Regional Sales Manager will be responsible for overseeing and growing sales operations in the assigned region for products such as ready-mix decorative plaster, brick joint compounds, tile adhesive, tile grout, wall putty, skim coat and allied products. This role includes distributor management, project-based sales, contractor engagement, and achievement of regional sales targets.

Responsibilities

• Drive sales in the assigned region by promoting finishing products to builders, contractors and retailers
• Identify, appoint, and manage distributors, dealers, and sub-dealers within the region
• Develop and maintain strong B2B relationships with architects, consultants, interior designers, and project engineers
• Visit project sites to conduct product demos, resolve technical issues, and ensure correct application methods
• Train and support sales reps, distributors, and applicators on product knowledge and application techniques
• Monitor competitor activity, market trends, and pricing strategies; provide feedback to senior management
• Achieve monthly, quarterly, and annual sales targets
• Collaborate with the marketing team to plan local promotional events, exhibitions, and brand visibility campaigns
• Ensure timely collection of payments and proper documentation from clients and distributors
• Prepare weekly and monthly sales reports for regional performance analysis

Requirements

• Bachelor’s degree in Business, Civil Engineering, or a related field
• 10-12 years of experience in sales of construction or finishing materials
• Strong dealer/distributor network in the assigned region
• Good understanding of site application methods and product performance standards
• Excellent communication, negotiation, and leadership skills
• Willing to travel frequently within the region

Nice to have

• Experience with project-based B2B selling in residential, commercial, or infrastructure segments
• Familiarity with interior finishing contractors and fit-out consultants
• Ability to conduct on-site trainings and product presentations