RAN Techno-Commercial Lead, EMEA

Ericsson; Lahore; On-site; PKR 994,000 - 1,547,000; Full time

Job summary

Ericsson is seeking a Techno Commercial Manager RAN for EMEA to fuse engineering and commercial strategy, guiding offers, pricing and negotiations. You will report to the EMEA Head of Tactical Techno Commercial Management and act as a trusted advisor to sales teams, accelerating deals and protecting value across RAN engagements.

You will connect RAN with Core, Cloud, Transport and Services to strengthen the end-to-end value story and drive profitable growth for Ericsson and customers in multiple

Qualifications

• Engineering or Business degree required; MBA preferred.
• Experience in commercial, solution or techno-commercial roles in RAN.
• Strong knowledge of 2G–5G, Massive MIMO, SW licensing, Cloud RAN/Open RAN.
• Fluent English with stakeholder management skills.
• Financial fluency and negotiation expertise.

Responsibilities

• Lead RAN techno-commercial strategy and tactics for EMEA-prioritised engagements.
• Translate RAN technology advancements into ROI/TCO value narratives with commercial structures.
• Drive proactive value creation: contribute to Strategy-to-Win and country strategies ahead of RFQs.
• Facilitate data-driven, value-based pricing with benchmarks and margin-smart incentives.
• Optimise offer scope with domain teams to maximise customer ROI and probability of success.
• Shape negotiation strategy with Commercial Management and Technical Presales; support selected direct customer negotiations.
• Industrialise reusable assets and share best practices: value argumentations, commercial tactics, barebone scoping examples, commercial models and T&C frameworks.
• Drive pricing excellence activities to calibrate prices across markets; analyse and influence set targets.

Skills

RAN techno-commercial

2G–5G knowledge

Massive MIMO

SW licensing

Cloud RAN/Open RAN

Value-based pricing / TCO/ROI

Stakeholder management

English communication

EMEA telecom experience

Education

Bachelor's or Master's in Engineering or Business

MBA

Job description

Ericsson is seeking a Techno Commercial Manager RAN for EMEA to fuse engineering and commercial strategy, guiding offers, pricing and negotiations. You will report to the EMEA Head of Tactical Techno Commercial Management and act as a trusted advisor to sales teams, accelerating deals and protecting value across RAN engagements.

You will connect RAN with Core, Cloud, Transport and Services to strengthen the end-to-end value story and drive profitable growth for Ericsson and customers in multiple