Production Associate

Lahore University of Management Sciences; Pakistan; On-site; PKR 1,200,000 - 1,900,000; Full time

Job summary

Lahore University of Management Sciences (LUMS) is seeking a creative media producer for the LUMSx initiative. You will shoot, edit, and deliver high-quality educational and promotional videos, managing assets and collaborating with instructional designers, faculty, and marketing teams.

This role blends storytelling with technical craft to elevate digital learning, brand consistency, and audience engagement across platforms.

Qualifications

• Bachelor’s or Master’s degree in media-related field such as media production, film, or photography.
• Proven experience in videography, video editing, and multimedia production.
• Ability to craft instructional and promotional content with strong storytelling.

Responsibilities

• Film and edit academic, instructional, and promotional video content for LUMSx initiatives.
• Produce multimedia content including course videos, testimonials, event highlights, interviews, and social media reels.
• Support studio and on-location shoots, including multi-camera and green screen productions.
• Capture photography and video coverage of LUMSx events, faculty sessions, and related activities.
• Perform video editing, color correction, sound enhancement, motion graphics, and post-production activities.
• Ensure all multimedia deliverables align with institutional branding, visual identity, and quality standards.
• Organize and maintain media assets, project files, and production archives for efficient retrieval and reuse.
• Support creative ideation and contribute to visual storytelling concepts for digital learning and marketing initiatives.

Skills

Storytelling

Video production

Color grading

Audio design

Motion graphics

DSLR/mirrorless cameras

Education

Bachelor's/Master's in media

Tools

Adobe Premiere Pro

After Effects

Photoshop

DaVinci Resolve

Audition

Lightroom

Job description

This position is responsible for end-to-end production—from filming course lectures and marketing content to post-production editing—ensuring all deliverables meet pedagogical, cinematic, and branding standards. The role demands a creative innovator who can blend technical expertise with narrative-driven content to enhance LUMSx’s digital learning initiatives.

Key Responsibilities

• Film and edit academic, instructional, and promotional video content for LUMSx initiatives.
• Produce multimedia content including course videos, testimonials, event highlights, interviews, and social media reels.
• Support studio and on-location shoots, including multi-camera and green screen productions.
• Capture photography and video coverage of LUMSx events, faculty sessions, and related activities.
• Perform video editing, color correction, sound enhancement, motion graphics, and post-production activities.
• Ensure all multimedia deliverables align with institutional branding, visual identity, and quality standards.
• Organize and maintain media assets, project files, and production archives for efficient retrieval and reuse.
• Support creative ideation and contribute to visual storytelling concepts for digital learning and marketing initiatives.

3. Technical & Operational Support

• Operate and maintain cameras, lighting equipment, audio systems, and related production tools.
• Coordinate equipment setup and breakdown for studio and on-site productions.
• Explore and implement emerging tools, technologies, and workflows to improve production efficiency and content quality.
• Coordinate with internal stakeholders including instructional designers, faculty, and marketing teams to support production requirements.
• Travel for off-campus shoots and production assignments, where required.

Knowledge & Skills

• Understanding of educational storytelling and instructional content design (e.g., simplifying and framing complex concepts for clarity)
• Knowledge of branding principles, including adherence to visual identity guidelines (color palettes, typography, tone consistency)
• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom, Audition)
• Experience with DaVinci Resolve for advanced editing and color grading
• Strong video editing skills, including sequencing, trimming, and post-production workflows
• Color grading and visual enhancement skills
• Audio editing and sound design capabilities
• Motion graphics and visual effects (VFX) development
• Ability to operate DSLR/mirrorless cameras effectively
• Competence in handling lighting setups and rigs
• Audio recording skills using lavalier and boom microphones.

Behaviours

• Creativity
• Attention to Detail

Qualifications

• At least a Bachelor's(hons) or Master's degree in media production, media studies, performing arts, or photography/film/television.

Experience

Minimum 1 year of of dedicated, hands-on experience relevant experience in videography, video editing, or multimedia production, preferably within educational, digital learning, or institutional content production environments.

Experience in motion graphics, animation, or advanced post-production workflows will be an advantage.