Product Marketing Associate

7Vals; Lahore; On-site; PKR 8,513,000 - 14,189,000; Full time

Job summary

A technology firm in Lahore is seeking a Product Marketing Associate/Manager to lead marketing strategies and connect products with customer needs. The ideal candidate will have 2 years of product marketing experience in a SaaS environment, excellent writing skills, and strong insight into customer behavior. This role involves collaborating with various teams to launch products and execute marketing campaigns.

Qualifications

• Approximately 2 years of product marketing experience at a SaaS company.
• 2-4 years of experience in a software company for associate level.
• Proven experience with digital products in the IT industry.

Responsibilities

• Understand customer needs and product positioning.
• Lead digital, social media, and content marketing strategies.
• Launch new features and provide cross-functional leadership.

Skills

Product marketing experience

Experience in software company

Understanding customer behavior

Excellent writing skills

Research skills

Job description

About the team

Our Marketing team is dedicated to connecting our products with our markets to delight customers. We discover insights into customer needs, position products, craft compelling stories, execute campaigns, generate leads, and support organizations in their purchasing decisions. Our goal is to create growth for 7Vals by delivering value to our customers.

Our software is trusted by thousands of organizations across non-profit, event management, construction, equipment rental, healthcare, manufacturing, transportation, and education sectors, helping them improve profitability and streamline operations. It ensures assets are in the right place at the right time, maximizing value.

What you’ll do as a Product Marketing Associate/Manager:

• Become a thought leader by deeply understanding customer needs and how our product addresses them

• Lead digital, social media, and content marketing strategies

• Master one of our three products, including segmentation and competitive landscape analysis

• Create sales and partner enablement tools

• Define product messaging and positioning

• Launch new features and capabilities, providing cross-functional leadership

• Collaborate with product management, sales, and customer success to influence product roadmaps

• Execute campaigns, webinars, and create customer stories and videos with our content team

• Identify and embed the "a ha" moments that connect our products with customers in all launches and communications

• Explore new channels to target segments, increasing lead quality and quantity

About you and your skills:

• Approximately 2 years of product marketing experience at a SaaS company

• 2-4 years of experience in a software company (for associate level)

• Proven experience with digital products in the IT industry

• Strong understanding of customer behavior in the IT sector

• Excellent writing skills, able to clearly convey product value and provide work samples

• Research skills to uncover deeper insights beyond surface information

• Curiosity, question-asking, and a growth mindset