PPC Specialist

Perseus Group; Karachi Division; On-site; PKR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Medical Coverage – Self & Dependents

Provident Fund

Employee Bonuses (performance-based)

Professional Development Budget

Lunch/Dinner Provided

Job summary

Contour Contour Software seeks a seasoned PPC Specialist to own paid search campaigns across Google Ads and Microsoft Advertising. You will manage budgets, optimize bidding, and sharpen targeting for B2B software buyers, tying ad spend to CRM data and pipeline outcomes.

You will conduct keyword research, implement conversion tracking, and collaborate with content and web teams on landing tests. A strong analytics background and experience with Looker Studio and GA4 are essential.

Qualifications

• 3+ years of hands-on PPC experience, managing significant monthly budgets.
• Experience with Google Ads and Microsoft Advertising in B2B SaaS or high-value products.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with conversion tracking and CRM integrations (HubSpot/Salesforce).

Responsibilities

• Build, launch, and manage paid search campaigns in Google Ads and Microsoft Advertising.
• Conduct keyword research, create audiences, and structure accounts for B2B buyers.
• Manage bidding, match types, and negative keywords to optimize performance.
• Test new ad formats and automation features to improve ROAS and CPL.
• Deliver regular reports on CPC, CTR, CPL, and pipeline metrics.

Skills

PPC management

Google Ads

Microsoft Advertising

Lead generation

Analytics

Excel/Sheets

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

UTM parameters

Looker Studio

CRM integration

Job description

About Contour Contour Software has grown from a dozen people to over 2,000 staff across 3 cities, in less than 14 years. As a subsidiary of Constellation Software Inc., we are proud to be part of a global enterprise software conglomerate that has grown to become one of the top 10 software companies in the world, with employees and customers in 100+ countries. With a broad-based and ever-growing portfolio of market-leading, vertical-market enterprise solutions covering more than 100 industry domains in predominantly mature markets, CSI's recipe creates the perfect environment for professionals to build fulfilling, long-term careers. What started as an R&D & Accounting back-office, has progressed into a full-service Global Centre serving all functions and departments, at the divisional as well as operating group/corporate level. Today Contour employees, located in Karachi, Lahore & Islamabad, are serving CSI divisions located in time zones spanning the globe, from Sydney to Vancouver. With the global growth of Constellation as the wind in our sails, we are only just getting started!

The Division:

Founded in 2009, Premier Construction Software is a global provider of AI-powered construction ERP solutions. Premier helps construction teams manage complex financials, automate workflows, and gain real-time visibility into project performance through intelligent, data-driven tools. With offices across North America, Australia/NewZealand, and the UAE, Premier supports customers operating in multiple regions and time zones. Premier is a subsidiary of Constellation Software Inc., a global leader in vertical market software.

You’ll run our paid search campaigns day to day in Google Ads and Microsoft Advertising (Bing), managing significant monthly budgets across North America, Australia/NewZealand, and the UAE. We sell high-value software with long sales cycles, so success means generating qualified pipeline, not just clicks. You’ll connect ad spend to sales outcomes through accurate tracking and CRM data, continuously testing and optimizing campaigns to improve performance.

What You’ll Do

• Build, launch, and manage paid search campaigns in Google Ads and Microsoft Advertising.
• Conduct keyword research, build audiences, and design account structures for B2B software buyers.
• Manage match types, negative keywords, search term reviews, and targeting.
• Test new ad formats, automated bidding strategies, and platform features in live campaigns.
• Manage and pace high monthly budgets across multiple regions, currencies, and time zones.
• Reallocate spend toward campaigns and regions that generate qualified pipeline.
• Set up and maintain conversion tracking in GA4 and Google Tag Manager.
• Manage offline conversion imports and enhanced conversions from CRM platforms (e.g., HubSpot and Salesforce) to optimize bidding toward Sales Qualified Leads (SQLs) and opportunities.
• Maintain UTM tracking standards and ensure paid search data flows accurately into the CRM.
• Write and test ad copy, extensions, and assets, and conduct ongoing A/B testing.
• Plan landing page tests in collaboration with content and web teams.
• Monitor campaign performance daily and optimize bids, budgets, and targeting.
• Maintain a testing log documenting hypotheses, results, and next steps.
• Deliver weekly and monthly reports covering CPC, CTR, CPL, conversion rate, cost per SQL, cost per opportunity, pipeline, and ROAS.
• Translate performance data into clear insights and actionable recommendations.
• Monitor competitors through auction insights and search trends.

Must-Have Requirements

• 3+ years of hands-on PPC experience, including at least 2 years managing monthly budgets of $10K or more.
• Shift timings can be 3:00 PM to 12:00 AM/4:00 PM to 1:00 AM
• Expert-level proficiency in Google Ads and hands‑on experience with Microsoft Advertising.
• Proven B2B lead generation experience, beyond e-commerce campaigns.
• Hands‑on experience setting up conversion tracking, Google Tag Manager, GA4, and UTM parameters.
• Experience with offline conversion imports or CRM-based conversion tracking.
• A proven track record of improving lead quality and reducing customer acquisition costs, supported by measurable results.
• Strong analytical skills in Excel or Google Sheets and experience with reporting tools such as Looker Studio.
• A disciplined daily optimization routine and strong attention to detail.
• Nice to Have B2B SaaS experience involving long sales cycles and high-value products.
• Experience managing campaigns across multiple regions and currencies.
• Familiarity with LinkedIn Ads, retargeting, or paid social campaigns.
• Experience with HubSpot or Salesforce reporting.
• Google Ads and Microsoft Advertising certifications.
• Experience with Google Ads scripts or automation rules.

What success looks like KPIs

• Number of qualified leads and SQLs generated through paid search.
• Cost per lead (CPL), cost per SQL, and cost per opportunity.
• Pipeline influenced by paid search campaigns.
• Budget pacing accuracy, with a monthly target of staying within 5% of plan.
• Number of tests conducted in live campaigns and the results achieved.

Exciting Benefits we offer:

• Market-leading Salary
• Medical Coverage – Self & Dependents
• Parents Medical Coverage
• Provident Fund
• Employee Performance-based bonuses
• Home Internet Subsidy
• Conveyance Allowance
• Profit Sharing Plan [Tenured Employees Only]
• Life Benefit
• Child Care Facility
• Company Provided Lunch/Dinner
• Professional Development Budget
• Recreational area for in-house games
• Sporadic On-shore training opportunities
• Friendly work environment
• Leave Encashment

Leave Encashment Disclaimer:

At Contour, we attribute our success to the unique contributions of our diverse staff. We’re committed to fostering a culture of respect that thrives on the varied perspectives and experiences of all individuals we recruit, employ, promote, and compensate. Since day one, we’ve adhered to a policy that champions a work environment honoring the worth and dignity of each person while being free from all forms of employment discrimination. In our continuous effort to promote inclusivity, we extend our commitment to individuals with special needs by providing reasonable accommodations. We actively encourage qualified individuals with special needs to apply for the various openings within our company. Should you require assistance in completing the application process or have any inquiries regarding special facilities, please do not hesitate to contact our HR team. Your unique talents and abilities are welcomed and valued here.

As a subsidiary of CSI, Contour Software serves as a dedicated Global Centre, currently housing employees and teams for more than 150 Divisional and Corporate departments. Contour employees are key players in implementing, supporting, extending, enhancing, and renewing enterprise systems that run thousands of medium and large businesses, as well as public institutions, globally!