Performance Marketing Specialist

HR Ways; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading recruitment firm is seeking a Performance Marketing Specialist to manage and optimize Google Ads campaigns in Karachi. This role includes collaboration with SEO teams and involves reporting and analysis. Candidates should have 5-8 years of experience in Google Ads management and strong analytical skills. The position requires onsite work from 11 AM to 8 PM.

Qualifications

• 5-8 years of hands-on experience managing Google Ads campaigns.
• Basic understanding of landing page UX and A/B testing principles.
• Strong analytical skills and attention to detail.
• Good in English (both written and verbal).

Responsibilities

• Build, manage, and optimize end-to-end Google Ads campaigns.
• Implement conversion tracking via Google Analytics 4 and Google Tag Manager.
• Conduct keyword research and adjust bids to improve performance.
• Collaborate with the SEO team for campaign alignment.
• Enhance landing page UX to improve conversion rates.
• Create performance reports for senior management.

Skills

Google Ads management

Analytical skills

Landing page optimization

A/B testing

Communication skills

Tools

Google Analytics 4

Google Tag Manager

Pardot

Job description

Overview

About Company: Innovative tech company streamlining subcontracting in manufacturing through automation and centralization.

About the Role: We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media campaigns primarily on Google Ads under the guidance of our Senior PPC Lead based in the UK. This is an exciting opportunity for someone looking to deepen their expertise in PPC and expand into areas like email marketing, automation, and content-driven lead generation.

Responsibilities

• PPC & Paid Media: Build, manage, and optimize end-to-end Google Ads campaigns (Search, Display, Performance Max).
• Implement and troubleshoot conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Conduct keyword research, competitor analysis, and adjust bids to improve performance.
• Collaborate with the SEO team to align landing pages and website experience with campaign goals.

• Landing Pages & Conversion Rate Optimization (CRO): Work with designers and developers to enhance landing page UX and improve conversion rates.
• Run A/B tests on ad creatives, CTAs, and landing page elements to boost post-click performance.

Analytics & Reporting

• Create performance reports for senior management, ensuring data accuracy and actionable insights.
• Identify and resolve discrepancies in campaign tracking and reporting.
• Support email marketing campaigns and CRM workflows (e.g., Pardot).
• Assist with basic SEO initiatives and B2B lead generation strategies.
• Get involved in marketing automation projects across multiple channels.

Required Qualifications

• 5-8 years of hands-on experience managing Google Ads campaigns.
• Basic understanding of landing page UX and A/B testing principles.
• Strong analytical skills and attention to detail.
• Good in English (both written and verbal).

Bonus / Nice to Have

• Experience with CRM platforms (e.g., Salesforce, Pardot).
• Familiarity with email marketing tools and workflows.
• Exposure to SEO and content marketing strategies.

Other Details

Experience: 5-8 years
Location: Karachi
Work Mode: Onsite
Timings: 11AM - 8PM
Reporting To: Senior PPC Lead (UK)

About HR Ways

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.