Performance Marketing Manager

Keka Hire; Hyderabad City Taluka; On-site; PKR 8,515,000 - 17,031,000; Full time

Job summary

A leading B2B SaaS company in HR solutions is seeking a Head of Performance Marketing. This role involves developing comprehensive marketing strategies to drive customer acquisition and retention while managing a dynamic team. Ideal candidates have a minimum of 7 years in performance marketing, strong analytical abilities, and proven leadership experience.

Qualifications

• 7+ years in performance or digital marketing, with at least 3 years in leadership.
• Proven results in customer acquisition and revenue growth.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Create and implement performance marketing strategies for revenue growth.
• Manage and mentor a team of marketing professionals.
• Optimize digital marketing campaigns across PPC, SEO, display, and social media.

Skills

Analytical skills

Leadership

Communication

Interpersonal skills

Education

Bachelor’s degree in marketing, Business, or related field

MBA preferred

Tools

Google Analytics

Tableau

Job description

About Us

We are a B2B SaaS platform primarily focused on the HR space, offering solutions for time and attendance, performance management, payroll, onboarding, and hiring modules. Our product is designed to automate HR processes in any organization. With 8 years in the market, we currently serve around 8,500 clients domestically and are planning to expand into the US market. Our notable clients include OYO, RR, Dream11, One+, and shadi.com. Recently, we received Series funding of $57 million, the highest in the SaaS industry.

Key Achievements:

• Company Valuation: approximately $200 million
• Annual Revenue (2024): $13-14 million USD
• Year-on-year growth: 60-65%
• Highest funding in the SaaS space

About the Role

Job Title: Lead - Performance Marketing

Location: Hyderabad

Job Summary: We are seeking a dynamic and results-driven Head of Performance Marketing to lead our marketing team. You will develop and execute strategies to drive customer acquisition, engagement, and retention across multiple channels.

Key Responsibilities:

• Create and implement comprehensive performance marketing strategies to achieve business objectives and revenue growth.
• Manage and mentor a team of marketing professionals, fostering innovation, collaboration, and accountability.
• Manage global paid budgets, improve campaign performance, and increase ROAS.
• Manage relationships with affiliates to ensure lead volume and quality.
• Plan, execute, and optimize digital marketing campaigns across channels like PPC, SEO, display, and social media.
• Use analytics tools to track performance, generate insights, and optimize efforts.
• Allocate marketing budget effectively to maximize ROI.
• Collaborate with product, sales, and customer service teams to align strategies.
• Stay updated on industry trends, competitor activities, and emerging technologies.

Qualifications:

• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• 7+ years in performance or digital marketing, with at least 3 years in leadership.
• Proven results in customer acquisition and revenue growth.
• Strong analytical skills with tools like Google Analytics or Tableau.
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced environment.